Last week, we discussed several methods law firms can employ to ramp up their website’s usability. Making your firm’s site as intuitive and easy to use as possible helps give potential clients a positive experience and prompts calls and conversion. A well designed, fine-tuned website also encourages users to share your site and refer others to your firm.
Attention to detail in an attorney website is something that is most notable when absent. When done well, no one item stands out. The whole user experience is positive and effortless. When executed poorly, users realize very quickly that they are confused or uninterested. A frustrated user is almost impossible to reach, and you may not ever have the opportunity to win disenchanted visitors back in person.
The lesson is that you must pay attention to usability. The good news is we have compiled a list of tips to help. Part one is here. (more…)
Your firm’s website is at work for you 24 hours a day, 7 days a week. It is a valuable advocate and proxy, often communicating with potential clients before you have had a chance to speak to them in person. And, as a bonus, it will continue to do its job without complaint while you are asleep, on vacation or at trial.
Ideally, your attorney website is functioning at optimum efficiency, converting visits into calls and prospects into clients. But you cannot just assume that this is the case. Your website is ambivalent – it will work for or against you without giving it a second thought. Putting your website to work effectively for your firm is a process. It requires attention to detail during development and ongoing monitoring, tweaking and updating after launch.
Optimizing your website’s usability is key; users must be directed unambiguously to take action. Here are some (more…)