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How public relations and search engine optimization are intertwined

Attorney SEO Keyphrases for LawyersTraditionally, search engine optimization (SEO) and public relations (PR) had little in common; each had distinct goals and required distinct approaches and skill sets. That is no longer the case. Thanks to changes in search algorithms and in how the public consumes content, PR and SEO are now inextricably intertwined. As Moz recently reported, a good PR strategy should draw on SEO, and can boost SEO; similarly, SEO and content marketing should not neglect PR.

Part of the shift is due to Google algorithm updates. The most recent updates, Penguin and Panda, reward quality content over SEO tricks. While SEO is still important, methods designed to boost search engine ranking without providing quality content, such as SEO footers and hidden content, are punished in Google’s results.

As a result, SEO and PR now have similar, mutually compatible goals. SEO marketers seek to create high-quality content that captivates the audience, and which may also (more…)

Google Author Removes Your Picture, Retains Author Credit

profile picturesThose photos of you and your staff that once displayed next to your search engine listings has been removed. Google has removed everyone’s pictures with the author still retaining credit for their work, although some author photos may still appear on Google+ based on relevancy and level of interaction with others.

This move caught many lawyers by surprise as no one foresaw Google completely removing pictures from their Google Authorship program. There had been indications prior to the June 2014 announcement that Google was revisiting their position on author photos and how they affected content quality. At one time, author photos appeared in approximately 21 percent of the Search Engine Results Pages (SERPs). This change has dramatically affected the visual impact on SERPs but there is no data to suggest it has reduced click-through-rates.

When Google Authorship was first introduced in 2011, the intention was to “highlight authors and rank search results.” Over (more…)

Social may be trendy but search brings home the leads – SPECIAL REPORT

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience:

  • Facebook – 1 billion+ users
  • Google+ – 500 million+ users
  • Twitter – 500 million+ users
  • LinkedIn- 200 million+ users
  • Pinterest – 48 million+ users

Those audiences should not be ignored, however when looking at what drives leads into your office, we see that search is still the driving force.

Source of leads for law firms from Google, Yahoo, Bing, Google+, Facebook, and Twitter - Copyright 2013 SEO | Law Firm, an Adviatech company

Online lead sources for law firms:
Search engines

  • Google – 77.09%
  • Yahoo! – 8.93%
  • Bing – 8.01%

Social Networks

  • Facebook – 2.51%
  • Twitter – 0.13%
  • Google+ – 0.27%

Other – 2.97%

How We Conducted the Study

Multiple locations and practices – We sampled a variety of websites belonging to law firms in various regions in the U.S. practicing a variety of areas of law.

No name searches – Search traffic was not calculated for law firm name searches. For example, if someone searched for “Law Office of John Smith” in Google, we did not record that (more…)

Good And Bad Key Phrases For Your Law Firm – Podcast

Know the difference between good and bad key phrases. It helps you understand the search engine optimization process.

De-Optimizing Your Firm’s Website for Search Engine Placement – Podcast

SEO Law Firm does quarterly search engine optimization reviews for each client. If your website was optimized over a year ago, it is time for a look at your keyword usage.

De-Optimizing Your Firm’s Website for Search Engine Placement

Lawyer SEO with viewer keywordsWhat started out as a fairly slow year in the world of search engine changes rapidly changed this summer as Google updated their algorithm and made some of the most significant changes in recent history. Last week, we talked about link building, but this week we are back to discussing your law firm’s website.

Onsite SEO is something that doesn’t often change. Your law firm’s website needs to grow by adding new content and building new pages. But SEO “changes” can be done with less frequency. In fact, if a company is proposing monthly changes to your website and meta data, you can assume they stopped all continuing education around 1999.

We do quarterly reviews, which generally include a few minor changes, a meta description update (which is more about conversion than ranking improvement) and another look at any keyword opportunities we might be missing. If your website was optimized more than a (more…)

Downtime Can Lower Your Law Firms Search Engine Ranking

Google puts a strong emphasis on website quality – quality content, quality navigation, quality inbound links, quality outbound links, quality, quality, quality.

Therefore, it should come as no surprise that your website being up and without returning “not found” errors is an important aspect of getting and achieving a high ranking.

As Google visits your attorney website to index your new content, they look for “not found” errors caused by dead links. If your website’s server is timing out, this can cause an error and make an existing page seem non-existent. If Google gets a lot of these errors, their bot may in fact lose patience with your website which will affect your ranking.

Check on your website periodically, and make sure your law firm hosting company is working with a reliable data center that has 24/7 performance monitoring. Some downtime will always occur with hosting for server reboots, upgrade installs, etc., but frequent (more…)

Hocus Pocus Legal SEO

With a title like this, we really wanted to wait until Halloween but unfortunately, scary lawyer search engine optimization tactics are marketed year round.

Many lawyers that come to us in search of a quality law firm marketing partner often serenade us with stories and legends from their quest. By this point, I would like to believe we have heard it all, but the sad reality is that there is plenty more to come.

The object of search engine optimization is to reach local clientele who are in need of legal counsel in your practice area. It’s a pretty simple concept but getting ranked on the first page in many metro areas requires a lot of work. Google basically is looking for a short list of items.

1) Quality website – An attorney website that is easy to navigate by both human users and the Googlebot.

2) Quality content – A useful website contributes something (more…)

Getting New Clients from Your Law Firm’s Website

As an online law firm marketing company, our specialty is lawyer search engine optimization and getting law firm websites to rank higher in Google and other search engines. Therefore, we frequently talk about it and all things that center around “SEO.” In fact, we love “SEO” so much that we even put it in our name (SEOLawFirm.com).

But we know that what keeps our clients renewing year after year is partially their high ranking but primarily conversion. How many new cases and contacts are coming from their website… that is what truly matters.

A great factor in conversion is the design of the website. The key to conversion is simplicity and fewer steps. The goal of the design is to instill confidence in a user then make it as easy as possible to contact the law firm.

Keeping It Simple

The best way to increase conversion is to add a simple contact form on every (more…)

Your Law Firm Website with Flash Can Be SEO Friendly

Sometimes a website needs something extra – a little movement, excitement, or an all out attention grabber. This can be easily accomplished with Adobe Flash, a program that makes objects move, fade and slide. However, on the flip side, can Flash on your law firm’s website actually keep it from ranking on the first page?

Flash Working with SEO

You can use Flash on your website without hurting your legal marketing and search engine optimization effort if you use it correctly. The only problem with Flash is that none of its content can be read by the search engine. So when you add Flash to your website, you are immediately taking away from your website’s textual real estate with something that offers no content value; however, that is OK in small doses. If you have a header that slides a few pictures across and has your slogan on display, it will NOT affect (more…)