With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.
December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a chance this will improve next year?
Do not wait
A lot of law firms come down with “First of the year syndrome”. Law firms suffering from this syndrome put off their legal marketing planning until the next year. Unfortunately, your competitors are not all inflicted with the same disorder and therefore are getting a head start.
It is important to make sure you are working with a law firm marketing company that is innovative. (more…)
When marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm’s law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.
Podcast: Play in new window | Download (4.1MB)
There was a time when Adobe Flash (formerly Macromedia Flash) was the web’s future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.
Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.
As we fast forward to the present, Flash is all but obselete. In a few unique cases, a small Flash element may still be needed in a header if the design is uniquely shaped but for the most part, Ajax and HTML 5 have taken its place.
If your website is running Flash, here are a few things to know:
1) Make sure your Flash element is only used by a small piece of your website and that (more…)
SEO | Law Firm’s law firm marketing podcast discusses how your city-targeted keyphrases play a big role in your Google search engine rankings. They are also very important to use to attract a targeted client base and get more exposure for your law firm.
Podcast: Play in new window | Download (2.8MB)
A lot of law firms are frustrated when they find out that the website they just built cannot be optimized. It seems as if the time and money that was put into the site was all for nothing.
Sometimes it is better (and costs less money) to start over with a new website that is built by the same company that is going to market it. However, if you have the right elements in place, you might be able to keep the website you have and move forward with a powerful search engine marketing plan.
Content Management System – Does your current website give you the ability to login and make minor changes yourself? Is it easy to do and easy to train staff members on how to use? If not, you might be able to keep your design but simply have it converted to a friendly, content management system.
Dinosaur or Dynamic (more…)
Among the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm.
Unfortunately, many firms spend their law firm marketing dollars on ad campaigns that look the same as every other attorney’s advertisements in their region. To quickly catch the eye of a new client you have to look different.
Think for a moment about products and services you buy. Think about the advertisements that you watch and read. If Lexus, BMW, Mercedes, Audi, and Infiniti said the same thing in their advertisements but simply had a different logo, what sort of impression would that make? This is the same impression prospective clients get when seeing the same words (more…)
Your practice region is the location or locations where you practice law. It may be something that you do not usually think about except when determining your keyphrases. So take some time to focus on how expansive you want your practice region to be.
At first, you may think at the state level. This is appropriate if you live in Connecticut or any other state where the two opposite corners are only 120 miles apart.
However, in a state like Texas, California, Colorado, Florida, and so on, you probably want to stick to your metro area unless you have offices to serve the entire state. Plus, the state may actually get less search traffic.
To give you an example, we will use the rather popular practice area of bankruptcy. Then we will pick the fifth most populated state, Illinois. Using the Google keyword tool, we will demonstrate the difference in search volume between state (more…)
SEO | Law Firm’s podcast discusses ways to improve natural search engine rankings with a law firm’s Google Places listing, especially when the law firm has multiple offices and practice areas.
Podcast: Play in new window | Download (3.3MB)
A logo is the face of every company and your law firm is certainly no different. If you think your face should be your law firm’s logo, you should reconsider.
An estimated 65 percent of the United States population is made up of visual learners, which shows that people interpret the world in visual ways more than they read text. Therefore, 65 percent of the population remembers graphics and imagery more than textual data. When you want to make an impression, you have to use symbolism.
For thousands of years, civilizations, societies, secret orders, and religions have all used symbolism to communicate with the public and followers.
In fact, historical psychologists Sigmund Freud and Carl Jung both agree that the mind has a unique capacity to store symbolic information. Basically, we all think with symbols and imagery, not words. So even the 35 percent who are classified as textual learners still (more…)
We use Google as a standard in search engine optimization because their ranking algorithm is the most stable, relevant, and widely used. Claiming more than 80 percent of North American search queries each month, Google is the standard we use to do search engine marketing.
Google is interested in showing only the most relevant, high-quality websites for each search query. If people search for something on Google and messy, obnoxious websites always show up first, Google loses its credibility. However, if they show quality, clean, easy to navigate, highly relevant websites then they will continue to dominate the search engine market.
If Google is looking at two websites side by side to determine which website is the most relevant for the keyphrase “Chicago divorce lawyer”, which of the following examples would you choose?
Law firm name: The Chicago Family Law Firm
First headline on website: Chicago Divorce Lawyers
Second headline on website: Your divorce, (more…)