An Adviatech™ company. Celebrating 10 years!

Law Firm Directories

Several law firm directories exist online and many customers ask if the directories are worth it– simply put, yes. Search engines use directories to find quality web sites. If your web site is linking to a law firm directory, it is a highly relevant link and generally from a high page ranking web site.

The cost of law firm directories varies from the higher end, such as Lawyers.com, to the affordable value added service, LawyersGuide.com, which also allows you to hyperlink your keyphrase. For example, if you are a “Boston Personal Injury Lawyer” you can link that phrase to your web site, which further assists your search engine optimization effort.

The best place to start is with a value added directory like LawyersGuide and if it is successful, then invest in more expensive ones as well.

Visit Directory.seolawfirm.com to learn more about law firm directories.

The Cost of Not Optimizing Your Law Firm

Omitting Search Engine Optimization from your Legal Marketing Can Cost Your Law Firm

Many law firms are still not utilizing the Internet in their law firm marketing to get more leads from their web site. This is often due to not fully understanding the process of optimization, or the value associated with it.

Currently, you have–depending on your area of practice and region– nearly 1,000 searches on Google that are relevant to your law firm each month, and possibly more. Based on click through rates and elimination formulas, you are realistically missing out on 200-300 people in need of representation. How much is a case worth to you?

Law Firm Web Design with Conversion in Mind

If you’re law firm web site is more than a few years old, your search engine optimization campaign will be more effective with a new look. New design styles, web site programming, and page formats provide a pleasant experience (more…)

Early Planning Helps Lawyers with SEO

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many law firms start thinking about next year’s legal marketing strategies.

If your law firm is planning to harness the power of the Internet for 2009, some early planning may be needed.

Search engine optimization is a progressive process that starts with content optimization (sometimes a new law firm web design) and is followed by getting websites, blogs, and news outlets to link to your law firm’s website. Therefore, it takes a few months for all of these elements to take effect in Google’s search results.

Content Optimization

Optimizing content is the process in which we include your keyphrases in your website’s content. For example, instead of “We have been practicing law in Boston for 15 years,” we would optimize that phrase as “Boston personal injury lawyers, Smith and White, have (more…)

What Google Wants from Your Law Firm's Web Site

Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine optimization requires an inside look at what Google really wants.

Search Traffic
Google wants more people to use their search engine than any other search engine available. Currently, they get about 70% of search traffic. That means, they have 30% of online users to win over to their cause. All of their webmaster regulations are geared towards making their search engine have the most relevant and highest quality web sites indexed and ranked.

Quality
That brings us to quality. Google wants quality sites with quality content ranked in their search engine. If someone is searching in a search engine and (more…)

Legal Marketing and Calming Fears

The powerful quality of internet marketing is that it allows your firm to be found by an audience that is seeking legal advice. However, once the visitor is on your web site, your job is just beginning.

Many people begin searching the web to find free legal advice. Often times, they know what they are going to do, they just need to be reassured and have their fears calmed. The family whose credit card payments are getting out of control may start by learning more about the bankruptcy process. A small business owner who has been cheated by a large client may be considering filing a lawsuit. Or an individual who is in pain with rising medical expenses from an incident due to store negligence may be seeking repayment.

The key to turning these visitors into new cases is selling them on their own decision. In most states, you can not have a (more…)

Elect a New Image and Brand for Your Law Firm

While many of us are anxiously waiting for next weeks election to see who will take office in January of 2009, we would like to remind you that this is the best time of year to elect a new brand for your law firm.

Your law firm web design is going to be the first impression given to 100% of the clients you get from the internet. That is the going to be the impression that makes them contact your firm or move on to the next.

The three main attributes of a successful web site can be briefly described as these…

Findability
Ok, its not really a word but it bests describes a web sites ability to be found on the web. This increased “findability” is achieved with proven search engine optimization methods.

Professional Image
Once your law firm is found, it is important that you look your best. A professional web site is one that (more…)

Law Firm Web Design Psychology

The Psychology Behind Marketing a Law Firm – Part II

Your law firm web design could very well be what’s keeping potential clients from contacting you. Think about that for a moment. Your web site is the first impression someone from the internet is going to have.

Disappoint a visitor with an unprofessional web site and you have chased away a new client. A solid design also means you need to communicate with your target audience. Communicating the right image is vital for your legal marketing strategy.

Last week we talked about communicating a professional, compassionate, design for personal injury lawyers, divorce lawyers, and a tougher image for bankruptcy lawyers. This week, we will talk about design communication for immigration law, criminal defense, and employment law.

Immigration Lawyers
Whereas many areas of the law should project a compassionate image, immigration lawyers can be less fluffy and more inspiring. A design that instills hope will best communicate (more…)

Ranking High with Popular Legal Terms

The most important part of your law firm’s search engine optimization process is the selection of keyphrases. While many companies that claim to specialize in online marketing for law firms may talk about long lists of page one ranking clients, the terms they are ranking high for may not be getting any traffic.

If your firm specializes in corporate litigation in Phoenix Arizona, the first term that may go onto your list of potential keyphrases is “Phoenix Corporate Litigation Lawyer”. However, did you know that such a term gets zero searches on Google? Of course, with Google Metrics (the tool used to see how many people search a term on Google each month) a term that gets zero charted searches each month may get 15 or less.

When working with a law firm marketing company, it is important to make sure they know how to optimize competitive terms, not just “eye candy” terms (more…)