Last week, we discussed several methods law firms can employ to ramp up their website’s usability. Making your firm’s site as intuitive and easy to use as possible helps give potential clients a positive experience and prompts calls and conversion. A well designed, fine-tuned website also encourages users to share your site and refer others to your firm.
Attention to detail in an attorney website is something that is most notable when absent. When done well, no one item stands out. The whole user experience is positive and effortless. When executed poorly, users realize very quickly that they are confused or uninterested. A frustrated user is almost impossible to reach, and you may not ever have the opportunity to win disenchanted visitors back in person.
The lesson is that you must pay attention to usability. The good news is we have compiled a list of tips to help. Part one is here. (more…)
Your firm’s website is at work for you 24 hours a day, 7 days a week. It is a valuable advocate and proxy, often communicating with potential clients before you have had a chance to speak to them in person. And, as a bonus, it will continue to do its job without complaint while you are asleep, on vacation or at trial.
Ideally, your attorney website is functioning at optimum efficiency, converting visits into calls and prospects into clients. But you cannot just assume that this is the case. Your website is ambivalent – it will work for or against you without giving it a second thought. Putting your website to work effectively for your firm is a process. It requires attention to detail during development and ongoing monitoring, tweaking and updating after launch.
Optimizing your website’s usability is key; users must be directed unambiguously to take action. Here are some (more…)
Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.
Effective websites employ a variety of techniques to bring menus, forms, buttons and text to life. A well designed website will apply these details on a pixel level in order to achieve the right balance. No single effect leaps off the screen individually, but without them the user experience would not be the same.
Try these simple techniques to take your firm’s website to the next level:
Depth, texture, light and shadow: Does your firm have (more…)
Attorney websites, by their nature, tend toward the formulaic. As a marketing tool, much of their function is instructive. Prospects want to learn about a firm, the types of cases it handles and the ways in which it assists clients’ unique needs. Unfortunately, this information often falls into predictable categories, and breaking out of those categories – or trying to be too clever – can cause confusion and frustrate users into clicking away.
However, just because lawyer websites must contain similar information does not mean they must all use the same conventional structure. Modern websites are increasingly able to break the grid and employ more creative composition techniques.
Technology is giving law firms more freedom to distinguish themselves with innovative design. Monitor standards have evolved, giving websites more room to breathe. Users no longer expect to see closed sites with distinct borders and backgrounds, or three columns that just run the whole length (more…)
Even AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.
People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse for letting a shoddy website stand between you and new cases.
Creating an effective lawyer website is a balancing act. It requires the right combination of style, content, planning and function. A design can be too clever for its own good. Overdesigned sites may actually prevent users from understanding what your firm does. Too many navigation options can be confusing or distracting. This will risk conversion.
Great lawyer web design only works if it (more…)
This episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.
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