An Adviatech™ company. Celebrating 10 years!

Keep Your Website Development Running Smoothly

If your firm has decided to undertake a website project, you want the process from contract to launch to go as smoothly as possible. And you want a website that fits your firm’s needs and generates leads. Generally, this is how web projects progress.

But sometimes, the process breaks down. Attorneys may get frustrated with their web design and development teams. They think they are being ripped off (sometimes they are) or talked down to (they may be) or just simply ignored. Firms are right to expect responsiveness and understanding from their web team. You are investing time and money into your project and deserve to get results.

At times, when confronted with less than happy clients, developers fight back. They close themselves off and stop communicating with the firm. They assume all of the attorneys’ demands are unreasonable. They stop looking for solutions. The process breaks down further.

It (more…)

Best Practices for Getting the Most out of Your Twitter Posts

Twitter. It can be hard for attorneys to take seriously. The nature of the popular micro-blogging network with its frequent, short posts seems to bring out the worst and the most childish in people. It is the home of celebrity Twitter Wars, in which those with way too much time and ego trade insults in a public forum. It is also the home of a stream of pointless posts about eating a sandwich, taking a nap or sitting on the patio. (Hat tip to you, Verizon.)

But there is a place for your firm to create a community within the sanctity of its Twitter profile, far away from the pointless and mundane chatter. More and more law firm marketing professionals are recommending Twitter, and not just because it is popular or because they like to use trendy marketing buzzwords (you know, like “buzzwords”). Using social media generally – and Twitter in (more…)

De-Optimizing Your Firm’s Website for Search Engine Placement

Lawyer SEO with viewer keywordsWhat started out as a fairly slow year in the world of search engine changes rapidly changed this summer as Google updated their algorithm and made some of the most significant changes in recent history. Last week, we talked about link building, but this week we are back to discussing your law firm’s website.

Onsite SEO is something that doesn’t often change. Your law firm’s website needs to grow by adding new content and building new pages. But SEO “changes” can be done with less frequency. In fact, if a company is proposing monthly changes to your website and meta data, you can assume they stopped all continuing education around 1999.

We do quarterly reviews, which generally include a few minor changes, a meta description update (which is more about conversion than ranking improvement) and another look at any keyword opportunities we might be missing. If your website was optimized more than a (more…)

5 Link Building Tips for Lawyers in the Post Penguin Google

Google Penguin NinjaThis year’s Penguin updates from Google have changed how many law firms are positioned in the search results. For years, we have identified many cheating law firms that heavily took part in link exchanges, buying paid links, forum spam, blog comment spam, paid posting and other link building tactics that are now yielding useless, if not damaging, links.

The old link building strategy was easy. Get a lot of links and hyperlink your key phrases (i.e., Asheville divorce lawyer links to http://www.example.com). As Dylan declared in 1964, “The times, they are a-changin’.”

If your SEO and online law firm marketing company is proposing thousands of directory links, grab their proposal, locate the nearest shredder and save yourself a lot of heartache. To help get you on the right path, we have put together a short list of ways to get good links in the post Penguin world.

1) Directories – Directories still have their (more…)

Use attorney videos to drive leads for your law firm

Attorney videos are gaining traction as useful online marketing tools. Videos can help provide prospects with answers to some basic questions about their legal needs. When people are searching for a lawyer, they are often also looking for answers and information, too.

In addition, videos introduce people to your firm’s personality. The most effective videos can help create trust with visitors. People often make hiring decisions based entirely on whom they like and trust.

Since you may never get a chance to try to win a prospect over in person with the proliferation of web-based research, attorney videos can help serve that function in your stead. Consider your video, or series of videos, to be both a critical link to visitors and a way to promote your firm through word of mouth in the absence of one-on-one contact.

Using video also increases your reach online. You can upload videos to your website (more…)

How TV Ads and SEO Work Together for Your Firm

A lot of law firms use television ads to increase awareness and get leads. But some lawyers who closely monitor their lead sources have seen their search engine optimization efforts improve the conversion rate of their television advertisements.

Many elements go into a successful SEO campaign. From local profiles, videos and news releases to publishing content on third party authoritative websites to onsite work that makes the law firm’s website intuitive and conversion-friendly, a real SEO effort is spreading the firm’s name across the Internet in multiple ways. Another way of thinking about it is message control.

When someone is watching a TV ad, they are probably not standing by to write down a phone number or a website address. But your law firm’s name is easier to remember. Before calling, many people are going to Google it after seeing your commercial.

When they Google your firm, what do they see? One website and (more…)

Color Theory and Making the Right Connection with Your Law Firm Marketing – Podcast

Color psychology is something we understand subconsciously when we choose the colors that surround us. A potential client’s reaction to color must be considered before developing your marketing strategy.

Attorney website content planning

Writing good web content is a distinct skill. The style of web content is very different from that of traditional articles, and it is not something with which most attorneys have a lot of practice. Website copy must be written for a target audience of both clients and search engines. It must be informative and engaging. It must connect with visitors. At the same time, it must contain targeted keywords in appropriate proportions. Too many or too few can negatively affect SEO.

One of the biggest sticking points in the development of a new website is content. It is content more than any other item that holds up web development and keeps websites from launching. Content often either falls prey to a lack of time or a cycle of endless and frustrating revisions. Coming up with a pragmatic plan for content writing can help get your website up, running and working for (more…)

What Large Law Firms Do Differently with their Websites

Large law firm office A website is more than a page, picture and words. Visitors can assess the size of your law firm simply by looking at the design of your website and the way you organize content on it.

Last year, we wrote a blog titled, “What You Can Learn from Large Law Firms”. We looked at some of the largest law firms in the U.S. and discovered that most of these firms hosted libraries of content on their websites.

When our blog article was published in April of 2011, DLA Piper was the largest firm in the country by number of attorneys. Their website had more than 37,000 pages indexed in Google. Other firms had a few thousand pages of content, but overall, most large law firms filled their websites with massive amounts of content.

This year, DLA Piper was dethroned by another Chicago giant, Baker & McKenzie. It is here that we start looking (more…)

Bring the Legal Marketing Haiku to your Website

Haiku can be both fun and challenging. Distilling something seemingly complex down to 17 little syllables forces you to look at the essence of the subject and may help you to see it in a new light. Applying this art form to legal marketing is an exercise in focusing your attention on the core of what you do and how you help clients.

The legal marketing haiku was introduced by Matt Homann on the [non]billable hour and again at Lawyerist.com a few months ago. So why join the chorus and cover the topic again? Easy. It’s a great concept. The idea of bringing the haiku to your online marketing (and your marketing strategy as a whole) is simple, honest and clever – just as the poem itself is intended to be.

Your Haiku is created by answering three questions in 5-7-5 format:

  • Who do I help? (Answer in Five Words)
  • What do (more…)