Among the search engine optimization community that focuses on law firm marketing, there seems to be a trend leaning toward confusing language and over usage of acronyms that search engine marketing professionals use every day but lawyers do not.
While they may believe they are impressing their hopeful clients, in a way, they are defrauding them with confusion.
Let’s review the process in its most basic form.
Google is simply software. Though large, complex, and ever evolving, Google’s search engine is simply a program.
To make your lawyer website rank higher in this program (Google), you need a lot of content and strong inbound links from high quality websites. All website links matter to a degree, but others give your website a higher endorsement.
So a small blog with a few readers means something, but a major news site publishing your law firm’s news and linking to your website – that means a lot. A good (more…)
Your law firm’s brand is comprised of several elements – your law firm’s name, your firm’s logo, and possibly your slogan.
When designing your website, your designer should take into consideration the style, color schemes, and feeling that your brand instills. However, the market downturn and slow recovery are tightening the budgets of many law firms and some are making the mistake of putting off their online marketing goals.
Your law firm must be online and the website must be professional. Even if you predominately do traditional marketing, you have to have a website that converts those visitors into new cases. But now, you don’t have to spend a lot of money.
In direct response to the changing economic environment, SEOLawFirm.com has created the Semi-Custom Lawyer Website, a complete website solution for $2,500.00.
Unlike other “template” solutions, the Semi-Custom Lawyer Website offers small law firms 14 unique designs (and growing). These designs are then customized (more…)
Google puts a strong emphasis on website quality – quality content, quality navigation, quality inbound links, quality outbound links, quality, quality, quality.
Therefore, it should come as no surprise that your website being up and without returning “not found” errors is an important aspect of getting and achieving a high ranking.
As Google visits your attorney website to index your new content, they look for “not found” errors caused by dead links. If your website’s server is timing out, this can cause an error and make an existing page seem non-existent. If Google gets a lot of these errors, their bot may in fact lose patience with your website which will affect your ranking.
Check on your website periodically, and make sure your law firm hosting company is working with a reliable data center that has 24/7 performance monitoring. Some downtime will always occur with hosting for server reboots, upgrade installs, etc., but frequent (more…)
Google (NASDAQ: GOOG) does not hold back any secrets when it comes to what they want in their index. Hundreds of blog entries, FAQs, statements in the news, and tutorials all say one thing – content.
Google wants to see content and they respect websites that bring it to their search engine. That is why most searches for information, celebrities, and political figures bring up Wikipedia articles… because there is content. There are also many popular terms that often bring up newspaper articles, because the news websites have massive amounts of content.
But before you go plugging away and writing hundreds of pages worth of keyword rich content, stop for a moment and ask yourself, “Is this content worth linking to?”
It is true, Google wants to see large amounts of content, but if the content is not providing any valuable information, third parties are not going to link to it. Imagine for a (more…)
Imagine for a moment that you buy a house. Over the years, you pay the mortgage company and finally, you owe nothing. The mortgage company then tells you that you have to buy your house (the house you just paid off) in order to truly own it. You would not let that happen, so why do some lawyers agree to such a practice with their website?
When having a website built for your firm, it is important to own your website. Your law firm’s site is a lot more than just an advertisement. Over time, it is going to be a financial investment as well as a time investment as you work with your marketing company to add content to the site and turn the website into a powerful marketing tool.
Some legal marketing companies design websites that are only leased to your firm and then if you leave, they sell your website (more…)
When we started this company over five years ago, content management systems were a thorn with which every search engine optimization specialist was constantly coming in contact. Their clunky feature lists and inability to customize individual titles made them a nightmare to deal with and generally resulted in futile optimization efforts.
How the times have changed. As content management systems like WordPress and Drupal evolved, the open source programming community took over and now content management systems are actually more SEO friendly than static HTML. I’m sure many in the SEO community are still shaking their heads, so next week we will cover how not using a content management system may hinder your attorney search engine optimization.
To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.
Other Resources: Find a Lawyer | Law Firm Social Network
As an online law firm marketing company, our specialty is lawyer search engine optimization and getting law firm websites to rank higher in Google and other search engines. Therefore, we frequently talk about it and all things that center around “SEO.” In fact, we love “SEO” so much that we even put it in our name (SEOLawFirm.com).
But we know that what keeps our clients renewing year after year is partially their high ranking but primarily conversion. How many new cases and contacts are coming from their website… that is what truly matters.
A great factor in conversion is the design of the website. The key to conversion is simplicity and fewer steps. The goal of the design is to instill confidence in a user then make it as easy as possible to contact the law firm.
Keeping It Simple
The best way to increase conversion is to add a simple contact form on every (more…)
Every law firm has competition. Whether it’s the attorney that buys primetime television slots, the firm that takes over the front, side, and back of the phone book, or the lawyer who practices the same area of law in your building; competition is everywhere.
When deciding how to best search engine optimize an attorney website, we look at competition in a different way. Online, competition is not always made up of lawyers in your city. It often comes from more powerful sources.
When building an online legal marketing strategy, we have to first determine the most popular keyphrase for your practice area. Popular keywords are going to give you the greatest return, since they provide the most exposure. While (for example) “Dallas Texas Criminal Defense and DUI Lawyer” may yield a quick page one ranking, it’s unlikely that the 5 individuals that search for that full keyphrase each month will cover your expenses. (more…)
Law firm marketing and attorney website design company, SEOLawFirm.com, announced the addition of new social networking features to their website packages. The new features will help attorneys connect their sites to social networks.
The office of a law firm used to be ultimate in luxury. Marble floors, imported furniture, and expensive art were the norm for many high profile firms.
Things have changed in recent years. As lawyers see their client base come from the Internet more so than via traditional media advertising, many are investing in a luxurious website rather than an office fit for a king. Attorney website design and legal marketing company, SEOLawFirm.com has seen many firms paying closer attention to the custom feel of their site and the old “just want something up” attitude is a thing of the past.
An elite look and feel provides a great first impression, but that alone will not bring in traffic. Only (more…)
Patience may be a virtue, but it is new cases that keep your law firm growing; and waiting for someone to stumble onto an older website is not going to help your firm achieve those goals.
A common mistake made by many law firms is pushing their website and online legal marketing strategies to the back of their priorities. By doing this, the law firm loses a lot of exposure and potential clients.
Everyday, people and businesses go online – not to the phone book – to look for a lawyer. In every major city and in every practice area, thousands of searches flock to Google and other searches engines to seek legal counsel.
To show you how important it is to begin quickly, we ran a search count in several major metro areas in different corners of the United States. The number represents the number of searches Google received for that keyphrase each (more…)