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Is Your Law Firm Disconnected from Your Target Client?

Many lawyers and law firms fail to connect with their target audience. Connecting with your target client base is absolutely vital in converting your legal marketing dollars to new cases. But what exactly does connecting mean?

When talking about legal marketing, connecting means being found and communicating with your target audience.

Being Found
When someone is looking for an attorney in your area, your law firm’s website needs to be on the first page of the major search engines. Especially Google which gets more than 70% of online search queries.

After someone finds your law firm and clicks on your website, now is your opportunity to truly connect with your visitor.

Subconscious and Intellectual Connections
Legal branding is all about the client making a subconscious connection with your law firm. When someone is seeking an attorney, in most cases, they are in a stressful time in their life and the last thing they will connect with is (more…)

Your Law Firm This time Next Year

Each year, some of us day dream about where we will be next New Year’s eve. That is also a good time to ponder on where you have been. What decisions were made that helped your law firm grow and get new cases in the previous year? Even more importantly, what is eating your marketing budget and offering little to no return?

It’s probably your web site.

A law firm web site that is not properly designed and optimized will act as dead weight to your firm rather than a solid marketing tool. Older web sites without proper design and navigational flow may actually be repelling new cases rather than attracting them.

Just because you offer a form, doesn’t mean anyone will fill it out. Your law firm’s web site quality needs to instill confidence in your future clients.

Once your web site is live, properly designed, and functional, you need to be found. Search (more…)

The New Year’s New Legal Website and Branding Resolution

To get the most out of your legal marketing strategy for the upcoming year, you may need a new look. Not just a new web site but a new brand all together. Attorneys and law firms that utilize a branding effort will convert better across all advertising medias because a strong brand gives their target client base an image to remember.

When businesses and individuals are looking for representation, they are bombarded with web sites and logos of other law firms that use the scales of justice and gavels. To really stand out, your law firm and law firm web design needs a unique brand.

Branding a firm will increase the success of your law firm marketing strategy whether its search engine optimization and online marketing, billboard advertising or print media. People remember imagery more clearly than words.

So this New Year, lay the foundation for a successful 2009 legal marketing plan online and (more…)

The Right Keyphrase for the Right Legal Marketing Strategy

Your law firm’s web site might have a great design but if it is not optimized for the right keyphrases, your traffic will be either non existent or not relevant to your firm.

The biggest mistake many web developers make is simply thinking too broad. For example, when building a web site for a divorce lawyer in Minnesota, they might include keywords like “divorce” and “lawyer”. Individually, that’s telling Google your keyphrases are for “divorce” and “lawyer” when actually, you are relevant to a “divorce lawyer”. Plus, you will need to throw in your region.

That is why we focus on keyphrases rather than keywords. Optimizing for a general keyword is not going to yield results because your web site will not be ranked on the first page for “divorce” or “lawyer”.

Work with a legal marketing and law firm marketing company that understands keyphrase selection and make sure that the law firm web (more…)

Law Firm Marketing Starts Closing the Book on Yellow Pages

Lawyers and law firms are moving their marketing dollars from Yellow Pages to the natural white search engine results.

In years passed, the process of legal marketing started and often stopped with a yellow page ad. Need law firm marketing? Simply make the biggest, best, most attractive and catchy full page advertisement in your local Yellow Pages and wait for the phone to ring.

The internet is changing things and becoming the more popular media for law firm marketing but Yellow Pages across the country seem to be holding strong on their pricing… sometimes, beyond its value. Which is why many lawyers are migrating to the internet with their marketing dollars in hand looking for better conversion.

Some areas of law that deal with clientele that have lower levels of education (such as disability, social security, etc) may see some results from the traditional phone book advertising. However, most areas of law will convert (more…)

Law Firm Directories

Several law firm directories exist online and many customers ask if the directories are worth it– simply put, yes. Search engines use directories to find quality web sites. If your web site is linking to a law firm directory, it is a highly relevant link and generally from a high page ranking web site.

The cost of law firm directories varies from the higher end, such as Lawyers.com, to the affordable value added service, LawyersGuide.com, which also allows you to hyperlink your keyphrase. For example, if you are a “Boston Personal Injury Lawyer” you can link that phrase to your web site, which further assists your search engine optimization effort.

The best place to start is with a value added directory like LawyersGuide and if it is successful, then invest in more expensive ones as well.

Visit Directory.seolawfirm.com to learn more about law firm directories.

The Cost of Not Optimizing Your Law Firm

Omitting Search Engine Optimization from your Legal Marketing Can Cost Your Law Firm

Many law firms are still not utilizing the Internet in their law firm marketing to get more leads from their web site. This is often due to not fully understanding the process of optimization, or the value associated with it.

Currently, you have–depending on your area of practice and region– nearly 1,000 searches on Google that are relevant to your law firm each month, and possibly more. Based on click through rates and elimination formulas, you are realistically missing out on 200-300 people in need of representation. How much is a case worth to you?

Law Firm Web Design with Conversion in Mind

If you’re law firm web site is more than a few years old, your search engine optimization campaign will be more effective with a new look. New design styles, web site programming, and page formats provide a pleasant experience (more…)

Early Planning Helps Lawyers with SEO

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many law firms start thinking about next year’s legal marketing strategies.

If your law firm is planning to harness the power of the Internet for 2009, some early planning may be needed.

Search engine optimization is a progressive process that starts with content optimization (sometimes a new law firm web design) and is followed by getting websites, blogs, and news outlets to link to your law firm’s website. Therefore, it takes a few months for all of these elements to take effect in Google’s search results.

Content Optimization

Optimizing content is the process in which we include your keyphrases in your website’s content. For example, instead of “We have been practicing law in Boston for 15 years,” we would optimize that phrase as “Boston personal injury lawyers, Smith and White, have (more…)

What Google Wants from Your Law Firm's Web Site

Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine optimization requires an inside look at what Google really wants.

Search Traffic
Google wants more people to use their search engine than any other search engine available. Currently, they get about 70% of search traffic. That means, they have 30% of online users to win over to their cause. All of their webmaster regulations are geared towards making their search engine have the most relevant and highest quality web sites indexed and ranked.

Quality
That brings us to quality. Google wants quality sites with quality content ranked in their search engine. If someone is searching in a search engine and (more…)

Legal Marketing and Calming Fears

The powerful quality of internet marketing is that it allows your firm to be found by an audience that is seeking legal advice. However, once the visitor is on your web site, your job is just beginning.

Many people begin searching the web to find free legal advice. Often times, they know what they are going to do, they just need to be reassured and have their fears calmed. The family whose credit card payments are getting out of control may start by learning more about the bankruptcy process. A small business owner who has been cheated by a large client may be considering filing a lawsuit. Or an individual who is in pain with rising medical expenses from an incident due to store negligence may be seeking repayment.

The key to turning these visitors into new cases is selling them on their own decision. In most states, you can not have a (more…)