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Law Firm Marketing and Content Management Systems

We hope we have provided useful information as we have shown you how writing articles is a valuable way to build links to your law firm’s website. Truly, there is no better or more ethical way to link to your site.

The other side of search engine optimization, however, deals with your actual website. Items such as the platform in which your site is written, or your hosting environment, is basically what your law firm’s website is sitting on.

The biggest hindering factor in search engine marketing is a website that uses a content management system that is not SEO friendly. Are you unsure if you use a content management system? If you are able to login online and make changes to your firm’s website content, then you are using a content management system.

Not all content management systems are bad. In fact, many of them have built-in, search engine friendly URL’s and other (more…)

Building Links for Law Firm Marketing

How to Write Legal SEO Articles – Part III

Over the past few weeks, we have been talking about writing articles that drive new cases to your law firm’s website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases.

The second step was writing an interesting article without using your name or law firm’s name in the body of the article.

With the body of the article not allowing you to include your name, law firm name, or website, you may be wondering how this is going to help build links to your website. The solution? It’s all in the footer.

Article directories allow you to submit your content with an “author credit” in the footer. This is where you attribute the article to your name, law firm, and link back to your website.

We have been using a fictitious Boston law firm called Smith & White, a (more…)

Writing Legal Marketing Articles that Get Cases

Last time, we talked about the importance of writing articles, how to utilize your keyphrases in your title, and a two sentence summary.

Articles are used to share information with Internet users while building back-links to your law firm’s website. They are a crucial part of your legal marketing strategy.

When writing your articles, you should know a few important things.

1) You may not use your law firm’s name, your personal name, or references to yourself in a manner such as “us,” “we,” or “I.”
2) Articles are to be informative. They should provide direction to your users.

It’s OK to encourage readers to use an attorney, but you cannot in the body of the article reference your own firm.

Last week, we built a title and summary around a fictional Boston attorney that specializes in divorce.

Title: Boston Divorce Petitioners May Face Delays

Summary: Are you filing for marriage dissolution in Massachusetts without a Boston divorce lawyer? (more…)

Writing Law Firm Marketing and SEO Friendly Articles

As a legal marketing company focusing on search engine marketing, we spend a lot of time expressing the importance of content. But content doesn’t really do anything if it isn’t published.

Of course, the first part of using content to grow your law firm is to create it.

As a lawyer, you have valuable knowledge that is in demand for your area of practice. To help your search engine optimization effort, you should write a series of articles pertaining to your area or areas of expertise.

To begin, create a title that reflects your keyphrases and the topic that you will be discussing in your article. For demonstration purposes, we will use a Boston divorce lawyer as an example.

Example Title: Boston Divorce Petitioners May Face Delays

Make sure your title is descriptive. Even though we could not get the full keyphrase of “Boston Divorce Lawyer” into this title, we at least got “Boston (more…)

Closing the Phone Book on Legal Marketing

There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt.

A case of nine phone books were handed over to the receptionist; one for each line, I suppose. She returned to her desk and began folding small postage boxes and preparing the label printer.

As she began stuffing promotional items in the postage boxes, she smiled at the stack of phone books recently delivered. She opened one up. Then one-by-one, she began ripping out the pages.

Each page was crinkled then tossed into the postage box. Every lawyer that advertised on those now crinkled up yellowish pages had just spent thousands of dollars to have their name and contact (more…)

Improving Your Law Firm Marketing with Headers

There are two sides to marketing your law firm website with search engine optimization. The first is onsite optimization. These are the changes made so your website’s tags and content clearly reflect your most popular keyphrases.

The second part is link building. This is the process of getting third party websites (not affiliated with your own) to link to your website.

This week, we are going to focus on the first part: onsite search engine optimization.

A very simple modification you can make to your law firm’s website to help its search engine optimization is to include keyphrases in the header tags.

Your website’s header tags are assigned as H1, H2, and H3. You can continue to H6, but the top three are the most important. In November 2008’s Google Search Engine Optimization Starter Guide, Google talks about why headers are so important.

“Since heading tags typically make text contained in them larger than normal text (more…)

Making the Phone Ring with Law Firm Marketing

When talking about online legal marketing, we put a lot of focus on the search engine optimization: your law firm’s Google ranking and the ability to be found. However, if your website comes up on the first page of a search result, does that mean you have a new client?

The obvious answer is no. You still have to convince the person that your law firm is the best choice for their case. In short, you have to make the phone ring.

The first element of conversion is design. Your law firm website needs to look professional. That means a clean design and easy navigation for both search engine bots and users. If your website has valuable content but it’s not in a professional design, chances are your visitors will click away before reading your content.

Your professional website design will encourage visitors to read your content. Your website’s content needs to consist of (more…)

Legal Marketing – More Cases with More Content

If your law firm’s website has some strong inbound links, a lot of strong useful content, and is for the most part, search engine optimized, here is one element that may be keeping your site from ranking higher in the search engines: the length of your home page.

Google, in particular, loves heavy websites that have a lot of useful content. They also put a lot of emphasis on your home page when ranking your website. Therefore, it is your home page that will make the most impact with your online legal marketing strategy.

When asked to find out why a website is not on the first page when it appears to be optimized and have a solid inbound link base, the majority of the time we find that the home page simply needs to be longer.

If you are currently in that situation, try extending your home page. A good home page should (more…)

Your Law Firm Website with Flash Can Be SEO Friendly

Sometimes a website needs something extra – a little movement, excitement, or an all out attention grabber. This can be easily accomplished with Adobe Flash, a program that makes objects move, fade and slide. However, on the flip side, can Flash on your law firm’s website actually keep it from ranking on the first page?

Flash Working with SEO

You can use Flash on your website without hurting your legal marketing and search engine optimization effort if you use it correctly. The only problem with Flash is that none of its content can be read by the search engine. So when you add Flash to your website, you are immediately taking away from your website’s textual real estate with something that offers no content value; however, that is OK in small doses. If you have a header that slides a few pictures across and has your slogan on display, it will NOT affect (more…)

Building Your Law Firm’s Web Content

A common misconception is that Google wants to see a website always changing. For a website like CNN, your newspaper, or an active blog, that’s alright because they don’t focus on any one set of keyphrases. Their traffic comes from the keyphrases in their articles.

However, your law firm website is different. As a crucial part of your legal marketing effort, your website has a set of keyphrases for which you want to achieve first page placement. If you constantly change your website titles, headers and on-site page content, your website may appear to be more unstable than dynamic.

Unstable is not attractive. However, dynamic is a good thing.

The key is having a balance. The best way to achieve this balance is with a blog and an RSS feed. By regularly posting blog entries to your onsite blog, your legal website will always be growing with new pages generated from your blog entries. (more…)