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Keeping Your Law Firm’s Contact Information Current

Earlier in the year, launched their attorney directory. The information in the directory was pulled together from various public records and compared with databases of recent information to provide a comprehensive list of accurate information.

Of course when compiling a database of a quarter of a million listings, some people will slip through the cracks; this is why you should locate your listing and claim it for free to make sure we are displaying the most accurate contact information for you and your firm. You can do this at the Free Listing Claim page. No payments or billing information is required to claim a listing.

If you do not find a listing for you or your firm, you may create one free of charge.

The directory is still fairly new but already over 10,000 people seeking attorneys visit the directory each month. Providing the most accurate contact information helps improve the quality (more…)

The Size of Your Law Firm’s Website Matters but Quality Must Be Present

Google (NASDAQ: GOOG) does not hold back any secrets when it comes to what they want in their index. Hundreds of blog entries, FAQs, statements in the news, and tutorials all say one thing – content.

Google wants to see content and they respect websites that bring it to their search engine. That is why most searches for information, celebrities, and political figures bring up Wikipedia articles… because there is content. There are also many popular terms that often bring up newspaper articles, because the news websites have massive amounts of content.

But before you go plugging away and writing hundreds of pages worth of keyword rich content, stop for a moment and ask yourself, “Is this content worth linking to?”

It is true, Google wants to see large amounts of content, but if the content is not providing any valuable information, third parties are not going to link to it. Imagine for a (more…)

Five Icons that Can Change Your Law Firm or Just Boost Traffic

This article talks about a small feature on your website that can make a big difference.

Here at Adviatech’s, we love finding new ways to improve the way lawyers market themselves online. While your search engine ranking is important, massive traffic can come from other sources. It is this focus that brings us to one of our additions… first, we want to tell you how we tested it.

In February, launched a new look, a new lawyer directory, a new social network, and the most controversial, a newsroom.

We embraced the journalistic backgrounds of four of our staff members and set them free to produce legal news articles based on current events under the watchful eye of our editor. We even granted license to (in a professional manner) slant the articles based on their perspective even if we as a company disagreed with their ideals and politics. After all, news is about (more…)

A New Way to Get New Cases from the Internet

Many law firms are discovering a new way to attract the interest of potential clients and learning that there is more than one way to market a law firm online.

Among the most popular techniques is a website being ranked on the first page of Google and other search engines when those needing legal services search for an attorney in their region. This is very effective and at the center of our legal marketing strategy.

However, the journey to the goal can yield as great of a return as the actual achieved goal itself. There is no such thing as one absolute item that must be on a site to get it properly optimized; search engine optimization is made up of many services.

Optimizing the content of a website is at the very beginning of the list and must be done correctly for other techniques to be effective. However, onsite optimization is not the (more…)

Optimizing the Right Practice Area for Your Law Firm

Here is an interesting twist for search engine optimization on which we have not spent a lot of time in our newsletter and legal marketing blog: optimizing the right practice area. First, what does this mean?

Most lawyers practice multiple areas of law. A family law attorney may also provide bankruptcy representation and occasionally help accident and injury victims. A corporate lawyer may also take high profile personal bankruptcy cases and so on.

When putting together your online law firm marketing strategy, you should think about the types of cases you really want to pursue. Do you want to increase your bankruptcy business or tap into more accident and personal injury cases?

If you want to build up a particular practice area, your website will convert better if you narrow your primary focus on one or two of those practice areas you want to improve.

Of course you can still list your other practice areas (more…)

Why You Should Not Lease Your Law Firm’s Website

Imagine for a moment that you buy a house. Over the years, you pay the mortgage company and finally, you owe nothing. The mortgage company then tells you that you have to buy your house (the house you just paid off) in order to truly own it. You would not let that happen, so why do some lawyers agree to such a practice with their website?

When having a website built for your firm, it is important to own your website. Your law firm’s site is a lot more than just an advertisement. Over time, it is going to be a financial investment as well as a time investment as you work with your marketing company to add content to the site and turn the website into a powerful marketing tool.

Some legal marketing companies design websites that are only leased to your firm and then if you leave, they sell your website (more…)

Can Twitter Grow Your Law Firm?

Recently, we have been investing in new ways to help our clients tap into the internet to get more cases and clients. What has always set us above the competing law firm marketing companies is our dedication to social networking as an absolute must in the search engine marketing strategy. Of course you cannot advocate social networks without talking about Twitter.

Twitter is a micro-blogging application which allows users to update a list of “followers” on various topics and happenings. The popularity of this ever changing exchange of information has even prompted Bing and Google to integrate Twitter feeds into their web search results when searching for popular topics.

The goal of is finding new ways to help our legal clients grow their law firms online, and Twitter certainly is one of those ways.

The key to successfully using Twitter doesn’t actually start on but rather your law firm’s website. In order (more…)

How the Media Can Power Your Law Firm

News and early forms of journalism can date back to biblical times when messengers were used to send information to villages and civilizations. Today, information is everywhere and the craving for more is growing.

In a matter of moments, people can be informed on what is happening in 20 different nations around the globe. Using smart phones, RSS subscriptions, podcasts, Google News and Yahoo News, people subscribe to the data they are interested in and always want to stay up-to-date.

So how can you integrate the media into your law firm marketing strategy? Start spreading the news.

What is your law firm working on right now? Are you looking for cases in certain niche areas? Do you agree or disagree with the political environments that surround your area(s) of practice? Put it in the news.

By using blogs, online newswires, and news aggregators like Google News and Yahoo News, you can take your law firm’s (more…)

Mega Firms and Suburban Lawyers Get New Legal Marketing Options

Here at the lab, we have been working on new plans to help a more diverse group of law firms market themselves online.

Ok, we don’t really have a “lab”, but we do have a few people who monitor search engine optimization trends and come up with new ways to effectively get traffic to our client’s websites.

In fact, getting traffic is what these new plans are all about. Search engine optimization is one very important part of online marketing. But what about clients you are not getting from social networks? What about the people you could reach through Google News and Yahoo News that may otherwise not search for an attorney but still need one?

That is where the new group of law firm marketing plans fill the void. We have created new affordable legal marketing plans that offer the basics for small firms and we pumped up our higher level marketing (more…)

Hocus Pocus Legal SEO

With a title like this, we really wanted to wait until Halloween but unfortunately, scary lawyer search engine optimization tactics are marketed year round.

Many lawyers that come to us in search of a quality law firm marketing partner often serenade us with stories and legends from their quest. By this point, I would like to believe we have heard it all, but the sad reality is that there is plenty more to come.

The object of search engine optimization is to reach local clientele who are in need of legal counsel in your practice area. It’s a pretty simple concept but getting ranked on the first page in many metro areas requires a lot of work. Google basically is looking for a short list of items.

1) Quality website – An attorney website that is easy to navigate by both human users and the Googlebot.

2) Quality content – A useful website contributes something (more…)