Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.
Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.
People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.
What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.
your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.
Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.
Facebook’s news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.
Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.
LinkedIn has released their list of the top ten overused profile buzzwords. Be different and don’t use them. It sets you apart from the competition.
Marketers like to talk about positioning, but the law is the law. Find out how to focus on your client’s needs above all else.