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Local SEO for 2015

In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.

How Your Firm Should Combine PR and SEO Strategies – Podcast

Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.

Google Pigeon to Reshape Local Listings – Podcast

Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.

Retargeting Means Never Having to Say Goodbye to Your Law Firm Visitors – Podcast

If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.

On Google Plus You Can Now Be Anyone You Like – Podcast

Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.

Manual Link Penalties are not Forever – Podcast

If you receive a manual action or unnatural links penalty on your website, it is not forever.

Google Gets the Searches but Yahoo Gets the Traffic – Podcast

Yahoo is back in the web traffic game – maybe or maybe not. Find out more.

Paid Search Clicks on the Move and Rising – PODCAST

A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.

Your Firm May Lose Reviews Following Yahoo Yelp Partnership – PODCAST

When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.

Click to Call These Days Makes Good Sense – Podcast

Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.