After issuing several warnings, Google has sued Local Lighthouse Corp. of Tustin, California, in the U.S. District Court of Northern California. While you may not recognize the company name, you are probably very familiar with their pitch.
Google claims the California SEO agency contacted businesses through robocalls claiming to be “Google Local Listing representatives.” Business owners, believing Google was contacting them, would then come in contact with the Local Lighthouse sales representatives, who would charge them for various services.
Google sent the company a letter in July 2014 and again in January 2015 according to Search Engine Land’s coverage of the lawsuit.
The company in question has over 100 issues filed with the Better Business Bureau, a 2 star rating on Yelp out of 90+ reviews, and a 1.8 star rating on Google out of 36 reviews. They also have several pending civil suits related to their telemarketing practices.
Everybody gets calls like (more…)