If your law firm is active on Facebook, you already know that “Likes” are valuable to your marketing efforts. When someone Likes your firm’s page, each of your posts has a chance to appear on that person’s News Feed – their personalized Facebook front page, which aggregates stories from the individuals, businesses, and organizations that they follow. Moreover, their friends might see a notification that they have Liked your page, further increasing your exposure.
Now, Facebook has created a new, higher bar for businesses to strive for to achieve a closer relationship with their customers. It’s called “See First.” A user may activate the feature from the page of any entity that they follow. After they do so, every post from that entity since the user’s last visit to Facebook is guaranteed to appear at the top of his or her News Feed.
The difference between a regular Like and See First is (more…)
Researchers at Harvard Business School and Columbia Law School as part of a collaboration with the Yelp data science team recently concluded that Google was harming consumers by giving preference to their own services. Would consumers be better served by getting a list of directories to choose from?
The study particular targets the local results wherein Google displays listings from Google My Business (formerly Google+ Local) ahead of the organic website results. Yelp’s claim is that this practice gives priority placement to a Google service (Google My Business) that directly competes with them. They also claim this practice leads to inferior results.
While the quality of local results is certainly up for scrutiny, Google has yet to adequately address high-ranking local listings that are keyword stuffing and getting rewarded for it. We are taking the position that the listings that appear under the local results is better for consumers than directory sites. (more…)