Imagine a scenario in the “Mad Men” era of marketing where the technicians who kept the printing machines running were invited into the decision room to critique and comment on the ads they would be printing. Frankly, it would never happen. Those mechanical engineers weren’t generally going to provide the best insights on marketing, any more than the marketing personnel could solve ink spatter problems.
Fast-forward to 2015, and you may find that IT personnel are actively involved in reviewing and commenting on search engine marketing data for law firms. In fact, when presenting search engine marketing strategies, account managers often get instructions from lawyers to “explain it to my computer guy.”
The problem with this request is that your website and search engine optimization strategy fall under “marketing and communication” much more than they do “tech”. Your IT personnel will be interested to know the specifications of your hosting environment, web (more…)