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If your firm’s website doesn’t go mobile, Google will tell you.

mobile websiteGoogle has started notifying webmasters of their incompatible websites. These notices are sent out through Google Webmaster Tools or via email. If you have received one of these notices, here is what you need to know.

  • It’s not a penalty. Google is not penalizing your website for any wrongdoing. It’s not a warning or a manual action.
  • It may affect your ranking. Last year, Google introduced the “mobile-friendly” tag on the search results page. If you do a search on your mobile device, the search results page will show “mobile-friendly” next to the websites that are responsive or have properly configured mobile websites. We have noticed the majority of websites showing on the first page have the mobile-friendly tag — which leads us to believe that Google is giving preference to these websites for mobile searches.
  • You can fix it. There are a number of options to quickly correct your website. You may (more…)

Local SEO for 2015

In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.

Should your law firm’s web content be shorter?

typewriter The term “thin content” became a buzzword in the SEO industry two years ago, when Google’s Panda update started pounding websites that contained useless content. In definitions, “thin content” is often connected with short page length or low word count. But Google’s Webmaster Tools Help simply defines it as content that provides “little to no added value.”

The examples provided by Google include:

  • Automatically generated content: This is content that is built by bots. Usually, this type of content is created by uploading someone else’s content into a synonym-based content generator. The result is usually nonsensical, but unique as far as plagiarism is concerned. For the sake of your user’s experience, this should never happen on your law firm’s website.
  • Thin affiliate pages: Fortunately, this type of content is not common on attorneys’ websites. Affiliate pages generally offer low-quality content with the sole intention of getting someone to click on a link to (more…)