For nearly a decade, search engine marketers have been the hailing the blog as the best communication invention since Gutenberg’s press. The blog provides an easy way to keep your website active, up to date and filled with good content. It also makes it easy to share your content through various online outlets and social media.
But some law firms believe that their blog is going to become a one-stop resource. That people will cancel their Wall Street Journal subscriptions, turn off NPR, and clear NYTimes.com from their browser’s cache, looking solely to the firm’s blog for new information. Not only does that not happen, it should not happen.
Our goal is to bring in new cases for our clients. If the majority of web traffic is not new traffic, our clients get concerned. When our clients are reviewing their statistics, we are judged harshly if too many of their website’s (more…)
In July 2014, Google released the Pigeon algorithm update, which significantly altered local search engine results pages (SERPs). As 2015 begins, it is important for law firms to understand the effects of Pigeon on local SEO strategies.
One of Pigeon’s biggest impacts was that directories like Yelp and Legal directories increased in ranking, while some local businesses took a hit. Jobs, real estate, movies and insurance took the biggest hit. However, on the whole some law firms actually saw a small boost from the Pigeon update.
According to Moz’s Local Ranking Factors 2014, Pigeon also changed which ranking factors were most important. Following the update, the following ranking factors became more important:
- Domain Authority of Website
- Proximity of Address to Point of Search (Searcher-Business Distance)
- Quality/Authority of Inbound Links to Domain
- Quality/Authority of Inbound Links to Landing Page URL
- Physical Address in City of Search
- Quality of Reviews by Authority Reviewers (e.g. Yelp Elite, Multiple Maps Reviewers, etc)
- Quality/Authority of (more…)
Voice search is an increasingly common way to use search engines. This is changing how people find law firms. Find out how.
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