In our last post, we reviewed the algorithm changes Google released during the first half of 2014. Here, we will take a look at the changes in the second half of the year, as compiled by Moz:
August 6, 2014 – HTTPS/SSL Update
Google updated their algorithms to give a boost to secure sites. According to Google’s announcement, the initial boost in rankings started out small, but may be increased in the future depending on the results.
August 28, 2014 – Removal of Authorship
After dropping authorship photos on June 28, Google completely eliminated authorship in August. Authorship bylines were completely eliminated from search engine results pages (SERPs). According to John Mueller, Google’s research found that removing authorship did not cause a reduction in site traffic.
September 23, 2014 – Panda 4.1 (#27)
Google updated the Panda algorithm, which filters out low-quality content, in mid-September, affecting 3-5 percent of queries. According to Google, the update was (more…)
2014 brought a steady stream of changes to Google’s algorithm. The majority of the updates were aimed at preventing spam and low-quality content from reaching the top of the search results, and rewarding high-quality content. As collected by Moz, the changes that occurred in the first half of 2014 were:
February 6, 2014: Page Layout #3
The page layout update released early in February was the first major change of the year. The update penalized pages with too many ads close to the top of the page.
March 24, 2014: Unnamed Update
March 24 brought rumors of a Panda update, as many sites saw ranking changes and algorithm flux trackers spiked. However, Google never confirmed this update.
May 16, 2014: Payday Loan 2.0
This update to the “payday loan” algorithm, which targets spammy queries, was released just prior to Panda 4.0. The rapid succession of the updates made it difficult to examine the exact effects (more…)
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Voice search is an increasingly common way to use search engines, with companies like Google, Apple and Microsoft all pushing their versions of the technology. Google in particular has recently advertised its voice search capabilities in venues such as the World Series. More and more people are using voice search, and the increase in its usage is changing how people find law firms.
The increase in the use of voice search is substantial. A recent Google study found that 55 percent of teenagers ages 13-18 use voice search daily. Most people enjoy using voice search – fifty-six percent of adults said that using it makes them feel “tech-savvy.”
Smart phones have been ubiquitous for years now, with many people relying on Siri for their searches. In addition, the use of tablets continues to grow, 171 percent last year according to the Google study. Tablets are widely used, both in an out of the (more…)