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Paid Search Clicks on the Move and Rising – PODCAST

A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.

Google Gets the Searches but Yahoo Gets the Traffic

grow your blog readershipYahoo is back in the web traffic game. 2013 statistics show that although Google is still the clear leader in search engine use, Yahoo is showing a healthy uptick in overall web traffic, for the first time in two years. The numbers do not include mobile traffic. Those numbers are out soon and may show a different story.

Comscore, which ranks top U.S. websites, reveals Yahoo hit 196.6 million unique visitors in July 2013, while Google ranked second at 192.3 million. Yahoo also led Google in May 2011. It is obvious the trends are shifting and the competition is fiercely close. While these numbers may seem to indicate Yahoo is taking a lead in the industry, the statistics do not measure just that parameter. They measure all of Yahoo’s various channels, including, but not limited to Yahoo News, Flickr and Yahoo Finance. However, the Yahoo numbers do not include any Tumblr traffic.

The (more…)

Manual Link Penalties are not Forever

openIf you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished Google Engineer Matt Cutts, to the “severity of the problem that Google sees.” There are no notifications sent when a penalty expires and if one has expired, the manual spam actions viewer changes and no penalty is shown.

It is important to note, that if the viewer shows no penalty when it is checked, then there is no penalty. Google employee John Mueller reinforces that observation by noting in Webmaster Central Help Hangouts that if there is no manual action showing, there is no penalty on the website. An unnatural links penalty is not to be confused with notifications of algorithmic issues. Those problems do not expire and a website must be (more…)

Your Firm May Lose Reviews Following Yahoo Yelp Partnership – PODCAST

When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.