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Google Places Now Allowing Single Word Business Descriptor

google_places_screenshotThe latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam?

The update was made to clarify how attorneys and other business owners may name their businesses within Google Places. Before this change, Google strictly enforced a “legal business name only” policy. Now, the service will allow the legal business name to reside alongside a one-word descriptor. That single descriptor may be added via the Places dashboard for existing firms and business. The addition is intended to help people locate the firm or describe what the business offers.

Consider a firm with the legal name “Zonga Hardling, LLP.” Google now allows the firm to add a single-word descriptor to help potential clients to find the office or understand what it offers. Now, that listing could read, “Zonga Hardling Attorneys, LLP.” (more…)

The Latest Statistics On Browser Preferences Are Here – Podcast

According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.

Yahoo Teams up With Yelp for Local Search Enhancements

Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming weeks.

Why the move to enhance local search? Yahoo was a dominant player in its industry until things went awry. Users moved to other sites and services, and the company lost a large share of the market. So, Yahoo hired Marissa Mayer, formerly head of Google’s search division, to turn that downward spiral around.

When she joined Yahoo in 2012, Mayer ordered a complete overhaul of Flickr and a home-page redesign. Then, she acquired two upwardly mobile companies, Tumblr (a blogging platform) and Summly (a story-condenser). These changes may hint at the new direction she sees.

This latest Yahoo-to-Yelp combination is yet another step to enhance the formerly jaded service. These days, it claims (more…)

New Yahoo local listings let you share more details about your firm

Enhanced listing on Yahoo Local for Chicago law firm, Briskman Briskman & Greenberg

Enhanced listing on Yahoo Local for Chicago law firm, Briskman Briskman & Greenberg

Yahoo’s new Local search design noticeably resembles Google’s existing Local format for businesses like law firms. Regardless of the flattery and ethics of Yahoo’s development, the similarities will happily allow firms to expand their web presence across a new network in an familiar way.

Yahoo has announced that its Local search results are designed to offer users detailed information about a business when they click on it in a results list. Whether users are searching for a local bookstore, pharmacy or law firm, Yahoo Local displays snapshots of businesses beside a recently updated Yahoo Maps design.

Viewers are presented with an overview of each company, which includes parking suggestions, pictures, hours of business and more. The noticeably larger map is designed to remain on the sidebar as a user navigates the results.

At the moment, the new Local (more…)

When Should You Time Law Firm Tweets? – Podcast

If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.