This is part 3 in a series of posts about how to write content that people actually want to read and share. Part 1, which you can read here, focused on legal marketing article titles. Part 2 focused on email subject lines and can be found here.
Capturing readers’ attention and delivering content that ranks well in search results are quickly becoming the same thing. Search engines can see through old tricks like keyword stuffing, and the web is a better place for it. Because search algorithms are able to learn and discern quality from context, creating valuable content that people actually want to read and to which other websites willingly link is good for your conversion and your rankings.
How do you know you are delivering the message that people want to hear?
Writing compelling page copy and blog posts
When you are writing website copy, forget about keywords. Do not (more…)