Attorneys and law firms are not generally known for their infographics, but there is no reason that should be the case. You may love them or hate them, but regardless of your personal stance, it is important to recognize that they do garner more attention than plain-text posts and articles. Infographics are an easy way to distribute helpful facts, lists or other data. As social media assets, they are easy to share. As visuals, they are more likely to get attention and be seen by a diverse audience.
Infographics can be fun and interesting, but they are only effective as a marketing tool if they gain traction through pins, shares and retweets. Infographics must be well-designed, engaging and contain information that people actually want to know. Certain types of content are more likely to go viral than others, like lists, graphics that tell a story, information that is surprising, (more…)