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Does Bounce Rate Matter on Law Firm Websites?

If you spend any time with your website’s statistics, you may be familiar with “bounce rate.” The bounce rate represents the number of visitors who access one page on your website and then leave. A high bounce rate means that most people see just one page on your site. A low bounce rate means your visitors visit multiple sub-pages.

For years, search engine optimization specialists have theorized that Google uses data collected by Google Analytics as part of their ranking algorithm. Some believed that a website with a high bounce rate would not rank as well or that a site with a low bounce rate would rank higher.

On average, visitors on law firm websites click on 1.5 pages each. If you don’t have a contact form on every page of the site, you are significantly reducing the likelihood of someone clicking on “contact us.” If your site has a high bounce rate, (more…)

What Can A Logo Do For You? – Podcast

The question of how important a law firm logo is still a matter of great debate online. Some say it’s a waste of money. It boils down to a misunderstanding about what constitutes attorney branding.

Should you use QR codes in you law firm marketing?

QR (Quick Response) codes have been popping up everywhere over the past few years. Some businesses have been in such a rush to be a part of the technological in crowd that QR codes have appeared in some fairly ridiculous places, like highway billboards and airplane banners. Who, exactly, is going to scan those codes?

Some of this over-coding is likely the result of the relative ease of creating and printing a code. Anyone can create a free QR code online – directing people to the url of their choice – that can be printed in high resolution or distributed digitally.

There has also been some buzz recently over a ScanLife study that showed scanning of QR codes increased by 157% in Q1 2012 over Q1 2011. These are impressive numbers. In context, scanning in 2011 was low, around 5% of smart phone users. The jump still represents a relatively low number. (more…)