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Lessons from LinkedIn’s split with Twitter: Use each social media platform to its advantage

At the end of June, Ryan Roslansky, Head of Content Products at LinkedIn, announced a social media separation. Twitter users will no longer be able to display their Tweets automatically on LinkenIn. Since 2009, users have been able to sync their Twitter and LinkedIn accounts so that anything shared on Twitter would simultaneously post to LinkedIn. Now, users will have to post updates individually to each network.

Of course, speculation abounds about the motives for the move on LinkedIn’s part. Shortly before LinkedIn’s announcement, Twitter revealed on its development blog that it would be reigning in third party developer use of its platform and taking more control over how third parties can use Twitter. LinkedIn may have bristled at the new restrictions, and some are calling the split a social media turf war.

LinkedIn also could have been driven in part by the idea of protecting their own site for what it is: (more…)

Social Media Marketing for Attorneys: Make Your Clients’ Choices Easy

A recent article on forbes.com points out a growing disconnect between what marketing and business executives think consumers want and what those consumers actually want when it comes to interacting with companies online. While business leaders talk of building a community and engaging users, most consumers are just interested in getting some sort of perk or discount for following companies online. Being a part of a community is not their top priority.

This presents a unique challenge for attorneys who cannot rely on inventory blowouts, buy one get one specials or other retail-oriented gimmicks to get clients to engage with them online – and by extension to use their services.

Attorney marketing is similar in some ways and distinct in others from retail-oriented marketing. Attorneys are selling both their services and themselves; personal branding is inexorably linked with firm branding. However, attorneys can take lessons from studies in retail consumer (more…)

The Right Technology Makes a Difference for Your Attorney Website – Podcast

Building a good law firm website is a process that does not end once a set of page designs are chosen. Here are some tips to make sure your mobile website is working for you.