Websites designed for desktop browsing are increasingly utilizing oversized elements like large headers, generous graphic features, full screen images and big, bold fonts. This is a design trend that many law firms have embraced successfully. However, while desktop monitors are getting larger, a growing portion of the population is viewing your website on smaller mobile devices like smart phones and tablets.
Having a website that is accessible to mobile users is becoming a necessity for firms that don’t want to miss out on a growing segment of potential clients. Mobile browser usage will only continue to grow as people become accustomed to the convenience of being connected anywhere at any time. And Internet users are no longer using mobile devices only when they are away from home. A recent report released by Viacom shows that over 90 percent of tablet users say their tablet is their primary method of accessing the (more…)
Theories about what constitutes an effective lawyer website have been evolving rapidly over the past several years. Gone are the days when an attorney could design a static brochure website, stick it on a server and then ignore it for months (or years) at a time. Law firm marketing experts and attorneys in the trenches increasingly agree that a good lawyer website must be dynamic, flexible and current.
In order to establish your firm as an expert in your practice area, you must consistently post fresh, relevant content. Posting regular updates also helps drive prospects to your site. But not just any content will do. Content that is overly generic, full of obtuse terminology or clearly written without regard for the audience will turn users off immediately. Developing a distinct style, or voice, for your law firm’s content is a good way to set your firm apart from other attorneys (more…)
The Right Technology Makes a Difference for Your Attorney Website
Building a good law firm website is a process that does not end once a set of page designs are chosen. With the design agreed upon, the development begins. And unfortunately, sometimes the best looking website designs can turn into a nightmare online if attention is not paid to the whole process, from brainstorming to programming to launch. The decisions your firm and your web team make when transforming a design into a functional website are important components of the overall project. Here are some tips to use along the way.
Leave out the Flash. There is not much to say about Flash other than it is no longer necessary. It weighs sites down with long load times and large files. It is not SEO friendly – search engines cannot see what is in your Flash movie. And (more…)
Listen in for more law firm marketing tips to ramp up your firm’s website usability.
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If your firm is considering developing a new website or undertaking a website redesign, now is the best time to define your strategy. Before diving in, stop to consider what you want your website to do for your firm – how you want it to work for you. It is easy for a law firm website to suffer from information spread. But attempting to sell a wide variety of services to as many people as possible is not necessarily the most advantageous way to market your firm. The person who needs help with a motorcycle accident and the HR department that needs help hiring foreign workers are two very different clients. Focusing your website on the client, especially a specific type of client, can help your firm bring in a higher volume of quality cases.
Putting together a simple document that outlines some basic website must haves will be helpful both (more…)
Color psychology is a complex science, one which people could spend their whole lives studying. It is something that we understand subconsciously when we choose the colors that surround us. It is why deep red dining room walls are more common than bright blue, and why muted earth tones are often seen in spas while bright primary colors adorn toy stores and playgrounds.
A potential client’s reaction to color must be taken into consideration when developing marketing strategies. A single component of a marketing plan like a law firm’s website may be the first and only contact a person has with the firm before they make a decision about who to call. In order to work, all pieces of a plan must be professional, evoke the right emotion and make a connection. Colors play an important role in making that connection.
Warm colors: Reds, oranges and yellows. Warm colors are emotional powerhouses, (more…)
Good attorney website design is a lot of things. But above all, it is functional. A website is well designed if it produces results. Even the most website is breathtakingly beautiful website design will fail if it does not encourage action.
Having worked in the design industry for many years, I have experienced an evolution in thinking about what constitutes good design. For a brief period, when design students were still smitten with Flash, online design galleries were filled with sites that encouraged users to “explore.” Navigation was hidden in unusual places, only to be revealed by a clever move of the mouse. Links were named non-intuitively with phrases like “take off” or “explore the universe.” Admittedly, some of theses sites were, and still are, very clever. But in marketing, there is such a thing as being too clever for your own good.
You want your attorney website to work for (more…)
As attorneys continue to utilize more (and better) web based marketing solutions, the email newsletter remains a popular tool. Newsletters can be quite effective. But attorneys have to employ a more delicate balance in their email communication than most other service providers. In a narrow legal sense, each state has its own bar rules and recommendations concerning attorney marketing and online communications, and attorneys must take care not to cross any ethical lines.
But from a broader marketing perspective law firms also face a more difficult road than other businesses when attempting to craft effective email newsletters. Attorneys can’t offer 30% off an entire summer line or a free drink with purchase. (Although that might be effective.) Try to imagine an amazon.com style attorney recommendation email based on your past lawsuits. Would each attorney get his or her own highlighted box and one to five star rating? Many of the marketing (more…)
Attorney bio pages are viewed more frequently than the home page. It is a valuable piece of real estate, so keep it fresh and relevant.
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Attorney bio pages on a law firm website are the pages most frequently visited by prospective clients. Bio pages can see up to twice the traffic of even a firm’s home page. Clearly they are important. Attorneys should take advantage of the exposure their bio pages receive by focusing on design and content that will engage visitors and generate leads.
Think of your attorney bio pages as an online extension of your office. You are inviting people in to get to know you – to establish a connection. You want your online meeting to be as comfortable and convincing as it would be if you were talking face to face. When consulting with a potential client, you speak directly to them and address their concerns. It would be unthinkable to just hand them a bulleted resume and let them read it while you have some coffee or write an email. So (more…)