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Law Firm Marketing By Design for Different Practice Areas – Part I

There is a difference between web design and web development. The design is the style, layout, graphics, and more. Development is when the design meets programming with content integration and page building. In this section, we will focus on the design.

A website is much like a work of art. It needs to say something to the visitor before they read it. Communication through design is why it is vital to have a professional website. Your website’s color schemes, graphics, imagery, and overall design need to psychologically communicate with your target clientele before they ever read one word of your content.

I have outlined a few areas of law and explained what their design needs to say in order to communicate with their target market. This week, we will cover Divorce, Personal Injury, and Bankruptcy.

Divorce Lawyers
Divorce and family lawyers probably work with the most stressed out client base of any practice area, (more…)

Lead Funnels and Conversion Friendly Design are a Must for Legal Websites – Podcast

Conversion friendly design is a must for a legal website. Law firm websites need to serve two audiences: readers who want quality content and those who want to connect with a lawyer right now. Learn how to create a lead funnel and design for quick conversion to create a bigger law firm.

Law Firm Newswire Drives More Traffic to Sites Than Lawyer Directories – Podcast

Law firms that want to build their businesses can find out more about how Law Firm Newswire refers more traffic to lawyers’ websites than the online yellow pages, Lawyer.com, and other legal directories. Attorneys that publish their news on Law Firm Newswire receive hundreds of site visits and the potential to earn more clients.

Law Firm Marketing with Short Content

At the center of every online law firm marketing campaign is content. Whether it is content on your website, blog entries, or distributed content like press releases or articles, what gets your firm attention is valuable content.

As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.

From short Tweets to brief blog entires, content that is direct and to the point with just 100-200 words is what gets attention. While long content is preferred by Google on your website, short content that is heavily shared on Google Plus will still get preferable treatment in the search engine…temporarily. Which is why it helps to know when to go short and when to write long detailed pieces.

Go Long

Long, detailed content is best reserved for your website. Explain the legal (more…)

Act Social to Grow Your Firm

It is important to make the distinction between thinking social and acting social. Just being on a social network is about as useful as just having a website. The key to success is having an active presence on the social networks to market your firm.

In this month’s issue of the Bigger Law Firm magazine, they talk about Google Plus and how to utilize Google’s new social network to grow your firm. You can pick up an issue at seolawfirm.com/blf-magazine/.

Currently, the most activity is on Facebook and Twitter. The key to success is activity and activity means content. Here are a few ways to stay active on Facebook and Twitter without using up hours of valuable time.

1) Create a Facebook page. Go into your profile to create a page. You do not want your personal profile to become the face of your law firm’s Facebook presence. Create a page for your firm, (more…)

Marketing the Modern Elder Law Firm

It is an exciting time to be an elder law and estate planning attorney. Your target audience is larger than they have ever been and they are getting more technologically savvy. This means you can reach out to them in a number of different ways that are relatively inexpensive compared to traditional television and print advertisements.

The modern elder law firm needs to be focused on education. A lot of people hear about “elder law” or talk with their friends and family about “estate planning” but they may not know what it is, why it is important, and what it really entails. If you become their educator, you will be become their lawyer.

Before you start drafting articles, you should know that with a more technologically savvy audience comes many opportunities to educate and generate leads beyond articles and print literature. Let’s look at a few.

1) Video Libraries – Nobody wants to watch (more…)