SEO | Law Firm’s marketing podcast discusses how Google and mobile users cannot read Flash elements on a website. Law firms that want to get better search engine rankings and have a modern design should look to get a website redesign to increase their results.
So what makes a good keyphrase for your 2012 law firm marketing strategy?
It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their websites.
A Good keyphrase targets your region and your practice area in a format that proves to be the most popular.
A bad keyphrase could be one that is too general like “lawyer” or “lawyers” or too targeted. Long tail keywords can help give you a presence in a niche with little competition (i.e. Tampa Florida wills trusts and elder law attorney), but can often be a bad keyphrase. If it is so (more…)
SEO | Law Firm’s marketing podcast discusses 2012 online marketing campaigns and how firms can plan now to increase clients and financial returns in the new year.
When planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website.
Remember, the goal of your website and search engine marketing strategy is to convince Google’s algorithm that your website is the most relevant for your keyphrase or keyphrases. If you do a search for your region and practice area, you may notice that the attorneys that focus in a particular practice area are generally ranked higher than law offices that optimize for 10 different areas.
There is a value in niche websites. If you want to focus on divorce, family law, child custody, adoptions, etc. these are all relevant practice areas. However, if you want your website to have information on divorce, bankruptcy, (more…)
With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.
December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a chance this will improve next year?
Do not wait
A lot of law firms come down with “First of the year syndrome”. Law firms suffering from this syndrome put off their legal marketing planning until the next year. Unfortunately, your competitors are not all inflicted with the same disorder and therefore are getting a head start.
It is important to make sure you are working with a law firm marketing company that is innovative. (more…)