The layout of your law firm’s website is a crucial element in converting your visitors to new cases. As the Internet has evolved since the early ’90s, website styles have changed dramatically.
You make your law firm’s website easy to navigate by keeping up with current web design trends. For example, users are used to seeing phone numbers at the top right of their screens. Making sure your number is positioned at the top right of your website makes locating your contact number intuitive to the user.
Web design trends often change due to hardware advances. In the ’90s, most Internet users were using 13-inch big square box CRT monitors. You probably remember having to buy a bigger desk to make room for the 3 square feet necessary to upgrade to a 17-inch monitor.
As most users are now on LCDs, which are cheaply available in sizes of 19 to 30 inches, your (more…)
It is a puzzle as old as currency and trade. Reducing expenses to maximize profitability. While some law firms do this by utilizing virtual office space and allowing attorneys to work from home, others go straight to the largest piece of the expense pie, law firm marketing.
Integrating a complete online marketing strategy has helped many law firms shave $50,000 to $100,000 off of their annual marketing expenses. This is often done by taking money currently spent on Yellow Page advertisements and placing a percentage of that into a comprehensive online marketing strategy.
Here are a few things to look for in an effective online marketing strategy:
1) Performance Oriented Web Design – Your website is going to be an interactive resource for your potential clients. You can customize a large website or utilize a less expensive Semi-Custom Website, but ultimately you need something that is of noticeably high quality. Visitors can easily detect (more…)
Being found on the web is certainly half the battle, but nobody wins a local marketing war by completing 50 percent.
Once those searching for a lawyer in your area find your firm’s website, they have to click on it. This requires drafting a website description that encourages the user to click on your website. Once they decide to click on your website, it is time get them on the phone and/or in your email inbox.
Most law firms that contact us looking to improve their rankings by a small percentage are already on the first page of Google and other search engines. While they may have the rankings, these firms are not getting the leads.
If your law firm’s website has high rankings and low lead generation, you may have a design problem.
What Makes a Good Design?
When analyzing your law firm marketing, good and bad web design is not subjective. What makes a (more…)
With tax day a few weeks behind us, it is once again safe to say the A-word that strikes fear in the heart of every American taxpayer. Audit. Fear not, we will not be questioning your “business trip” to the Bahamas or your fishing boat named “Office” for which your business must buy many “Office supplies”. Nor will we look into the validity of your country club being a “professional association”. This week we are auditing your online law firm marketing company. Here are the questions for you to ask.
Are You Building Links to My Law Firm’s Website?
The operative word is “building”. Some marketing companies place your website in a network of directories, websites, blogs, etc., that they previously establish relationships with. Certainly there is nothing wrong with that, unless they are charging you a monthly fee to link build when there is no monthly link building taking place.
Show Me a (more…)
Things are always changing with the law. Be it new case law, political influence in your practice area, or public opinion due to a high profile case, as a lawyer, you always have something of interest up for discussion.
A way to capitalize on this is to set aside 15 to 20 minutes a week to write a blog entry. Writing blog entries will add fresh relevant content to your website on a weekly basis and make the website more personal. When an attorney at a firm routinely writes on the blog, it shows the visitors that the lawyer is an active part of the law firm and the law firm is aware of current events.
Since your blog entry is posted on your website, you do not have any third party rules to follow. It could be as little as 200 words and as long as 20,000 words. A blog entry of (more…)