Whether you are working with an online law firm marketing company or looking for one, these three questions can help you decide whether you are going to get your money’s worth.
What is your link building strategy?
A link building strategy should be comprised of multiple methods. From social networking, relevant website directories, content publishing, and online news releases, your marketing partner should use all of these methods. If they are not proposing a multifaceted approach, then your search engine marketing efforts have a limited success opportunity from day one. Watch for companies that put all of their eggs in one basket by focusing only on their own directory or partner directories without including any additional strategies.
Do you work with other law firms?
The emphatic answer should be yes. As a law firm, you have certain needs that other businesses do not. Your search terms are generally regional, which means your marketing company (more…)
There is a standard formula for search engine optimization, which involves quality content published on your website and quality links linking to that content on your website. With such an easy recipe, why isn’t every law firm ranking on the first page of Google for their region and practice area?
Aside from the logistical challenge of the natural rankings only allowing 10 listings (17 in areas that still show the traditional Google Places Map at the top), some law firms take their marketing efforts to the next level while others use the weight of their long existence to pump their rankings.
Let’s begin with the one element that nobody can force, the element of time. Just as your law firm gains credibility in your community as it gets older and more established, your website gains credibility with Google the longer it exists. For very popular keywords (such as personal injury in major metro (more…)
This week, we are going over a few simple techniques that can help improve your law firm’s website conversion. A successful online law firm marketing strategy will get you more web traffic, but is a true success only when you get more phone calls and e-mails.
1) Obvious Contact Form – Once you have a visitor on your law firm’s home page, you have less than one minute to convince him or her to stay and read more, contact you, or leave. If visitors do not have an easy way to contact you on every page, they will more than likely leave. The easiest way to accomplish this is to place a short contact form on every page. This is generally in a sidebar towards the top of the page. Brief contact forms should include Name, E-mail, Phone Number, and a box that allows visitors to briefly describe their legal needs. A (more…)
A law firm’s website is a balancing act between the content that Google and some human visitors will want to read and simple graphic elements that encourage other visitors to contact the firm.
Your website traffic can be split into two basic columns: those who are interested in reading and those who are interested in talking. The readers are more likely to visit your website multiple times before ever making contact, while the talkers are more likely to visit your site once and become a viable lead.
The goal of your website design should be to quickly convert the talkers and make them fast leads while also providing resources for the readers. This content is also valuable for your online law firm marketing and search engine optimization efforts.
Focus on the Talkers
Your website needs to designed around the talkers, the group of people who will see a couple of lines and instantly fill out (more…)