Except for the 250 largest law firms in the United States, most lawyers do not seek a nationwide presence on the search engines, but rather a prominent local presence. Such services as Google Places (formerly Google Local) have taken priority over search engine optimization.
However, law firms that invested heavily in improving their Google Places ranking were hit with a surprise in November when Google merged the search engine rankings with the Google Places ranking in most markets.
Before this took place, local listings were displayed next to a Google Map at the top of the search results page with links to five to seven attorneys to the right. Below the maps area were 10 standard search engine rankings based on the search engine optimization of those websites.
When Google merged the two, everything changed. While some markets still see the traditional top map and lower rankings, most are starting to see and feel (more…)
Blogging and e-mail marketing are two modern marketing practices that have stood the test of time. Your law firm can utilize both simultaneously and save time in the process.
Having an e-mail newsletter is a great way to attract future clients by building a database of people who are contacting you today then staying in touch with them. While running your law firm, you need to outsource and automate as much of your legal marketing as possible. Combining blogging and e-mail marketing is something that automates a process without the need of outsourcing.
First, you need to sign up for an account with an e-mail list provider. You certainly have a few options, but we highly recommend MailChimp (http://eepurl.com/cmWKf). Their easy-to-use control panel, list manager, and support serves such companies as the BBC, MTV, NOLO, Law Firm Newswire, and half a million others. They offer a free account and one starting at $15/month, (more…)
Last October, we made Twitter and Facebook a standard part of our legal marketing plans. This was done because case studies throughout 2009 and 2010 displayed a great traffic benefit to utilizing these networks. Rather than managing these accounts as an upgrade (as was the case) we made them a standard practice in our search engine marketing plans.
As we explain this to prospective firms day after day, many lawyers question how Twitter and Facebook will work for their firm. Will someone following them on Twitter then get in a car accident and call them? Probably not.
Will someone become a fan on Facebook and when his or her marriage goes south, give the firm a call? We have seen it happen, but that is not necessarily the goal.
It is all networking. Much like you introduce yourself to other lawyers in hopes of getting referrals, you interact on Twitter and Facebook to get (more…)
When law firm marketing clients ask us if there is anything they can do to assist with the search engine optimization of their website, the answer is always the same.
Blogging is helps your law firm attract new cases in a number of ways. First, the blog keeps the website active. An active website tells Google that you have a lot of new relevant content. When compared against a website that has old content, a website with fresh new content gets the extra point.
According to Google’s blog, their search engine has an estimated one trillion websites indexed. That is individual websites, not web pages. When determining the position of a website for a specific keyphrase, they are grading on a curve against the sites in their index. They have certain criteria that they are looking for, including the following:
1) Website content – how much content is on the page, how much (more…)
The balance between search engine optimization and design is probably one of the most challenging for an online marketing specialist. On one side, you have human viewers who often want you to get straight to the point and be directed towards the right location of your website to get what they want.
On the other side you have search engines that want large volumes of useful content. Of course, many people also like a lot of content as it helps build credibility for your firm. So how do you balance the need for simplicity and content?
Top Heavy Websites
A top heavy website basically means you put the most important items at the top and the text towards the bottom. Traditionally, law firm marketing and search engine optimization specialists have advocated keyword rich text towards the top of the page. In fact, if you crawled through some of our blog entries from 4-6 years (more…)