SEO | Law Firm’s marketing podcast discusses how Google and mobile users cannot read Flash elements on a website. Law firms that want to get better search engine rankings and have a modern design should look to get a website redesign to increase their results.
So what makes a good keyphrase for your 2012 law firm marketing strategy?
It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their websites.
A Good keyphrase targets your region and your practice area in a format that proves to be the most popular.
A bad keyphrase could be one that is too general like “lawyer” or “lawyers” or too targeted. Long tail keywords can help give you a presence in a niche with little competition (i.e. Tampa Florida wills trusts and elder law attorney), but can often be a bad keyphrase. If it is so (more…)
SEO | Law Firm’s marketing podcast discusses 2012 online marketing campaigns and how firms can plan now to increase clients and financial returns in the new year.
When planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website.
Remember, the goal of your website and search engine marketing strategy is to convince Google’s algorithm that your website is the most relevant for your keyphrase or keyphrases. If you do a search for your region and practice area, you may notice that the attorneys that focus in a particular practice area are generally ranked higher than law offices that optimize for 10 different areas.
There is a value in niche websites. If you want to focus on divorce, family law, child custody, adoptions, etc. these are all relevant practice areas. However, if you want your website to have information on divorce, bankruptcy, (more…)
With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.
December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a chance this will improve next year?
Do not wait
A lot of law firms come down with “First of the year syndrome”. Law firms suffering from this syndrome put off their legal marketing planning until the next year. Unfortunately, your competitors are not all inflicted with the same disorder and therefore are getting a head start.
It is important to make sure you are working with a law firm marketing company that is innovative. (more…)
When marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm’s law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.
There was a time when Adobe Flash (formerly Macromedia Flash) was the web’s future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.
Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.
As we fast forward to the present, Flash is all but obselete. In a few unique cases, a small Flash element may still be needed in a header if the design is uniquely shaped but for the most part, Ajax and HTML 5 have taken its place.
If your website is running Flash, here are a few things to know:
1) Make sure your Flash element is only used by a small piece of your website and that (more…)
SEO | Law Firm’s law firm marketing podcast discusses how your city-targeted keyphrases play a big role in your Google search engine rankings. They are also very important to use to attract a targeted client base and get more exposure for your law firm.
A lot of law firms are frustrated when they find out that the website they just built cannot be optimized. It seems as if the time and money that was put into the site was all for nothing.
Sometimes it is better (and costs less money) to start over with a new website that is built by the same company that is going to market it. However, if you have the right elements in place, you might be able to keep the website you have and move forward with a powerful search engine marketing plan.
Content Management System – Does your current website give you the ability to login and make minor changes yourself? Is it easy to do and easy to train staff members on how to use? If not, you might be able to keep your design but simply have it converted to a friendly, content management system.
Dinosaur or Dynamic (more…)
Among the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm.
Unfortunately, many firms spend their law firm marketing dollars on ad campaigns that look the same as every other attorney’s advertisements in their region. To quickly catch the eye of a new client you have to look different.
Think for a moment about products and services you buy. Think about the advertisements that you watch and read. If Lexus, BMW, Mercedes, Audi, and Infiniti said the same thing in their advertisements but simply had a different logo, what sort of impression would that make? This is the same impression prospective clients get when seeing the same words (more…)