How you describe your area of practice can determine the success of your law firm marketing efforts. Remember, you are marketing to a clientele that may not be familiar with legal terminology, nor are they likely interested in learning.
It’s a common mistake made by firms that predominately market to non-legal clients. Using technical language in your website content can turn off your readers, confuse them, and chase them into the office of a competing attorney.
The solution is simple. Focus on the solution, not the law.
Most people are going to need a lawyer for something at some point in their life. Whether it is for starting a new business, dealing with a death in the family, financial problems, financial windfalls, the list goes on. The majority of those individuals and businesses are not interested in the law. They are interested in a solution. You must incorporate that into your website content and (more…)
Some law firms are looking the other way from social networks. However, lawyers who embrace them lay a strong foundation for their future.
In the legal community, there is a misunderstanding about social networks. As they see their children communicating on Facebook and gossiping on Twitter, many lawyers tend to relate the value of social networks to nothing more than the new high school experience.
This mindset takes me back to the mid ’90s. Everybody was on AOL, Internet ventures could get half a million dollars in capital just for registering a dot com, and many small businesses looked the other way while their competitors jumped on board and embraced the next generation of commerce. The most popular features on AOL were, of course, chat rooms and Instant Messenger, which made the web seem like one big convention center.
Lawyers who saw the potential of the newly connected world now enjoy web monopolies on (more…)
When designing your law firm’s website, we have to think about current trends, future trends, and web standards. Of course, “web standards” is somewhat of an oxymoron as the web is ever changing, thus new standards are invented annually.
To keep up to speed and continue to turn out lawyer website designs that convert visitors into new cases, our design and development team has to watch trends to see where we are going and how we can push design into the future.
Fortunately, the good folks at w3 pay attention to valuable statistics that help us continue to develop quality lawyer websites. One of the current trends reported by w3 is expanding screen resolutions. Your screen resolution is just a measurement of your computer monitor’s display.
Today, the average measurement in pixels is 1280 by 1024. Less than 20 percent of web users are still using the smaller resolution of 1084 by 760 as (more…)
As the Google algorithm reviews billions of websites, it picks and chooses what it believes to be the best picks to display to the searching public. One of the elements we see over and over again is that Google likes big resourceful websites.
It always seems to point back to content in one way or another. Adding pages to your website is probably one of the best ways to earn a little more respect from the Google bot.
To add pages, simply think of details pertaining to your area(s) of practice. Then make sub-pages under your practice areas pages in your website. Instead of brief information, you now have details to help a wider audience. Plus, you have more pages to show off to Google.
If you think of pages as salespeople, you will understand the value that they have. The more diverse your sales term, the more people you can help and new (more…)
This week we talk about a search engine optimization strategy that has helped many smaller law firms gain a lot of traction online. It’s simply optimizing for smaller niche terms.
Of course more popular terms yield more traffic – that is pretty basic. But did you know that niche terms yield a higher conversion rate? Plus, the fact that niche terms are less competitive makes them even more attractive.
How does it work?
Identify niche terms – Look at your practice area from many possible viewpoints. How many problems do people call about? How many different ways do similar situations get complicated? The result will be a long list of niche keyphrases.
For our example, we will use Portland, Oregon and family law. Family law has many potential keyphrases as it embodies not just the popular term “divorce” but also adoption, custody disputes, child support, spousal abuse, and many more.
That gives us this list of (more…)
Your law firm’s blog is not just for your visitors – it’s for syndication. Because of your blog’s ability to syndicate its content, it can be used to lure visitors onto your website. The more blog entries you have, the more lures you have floating around in the Internet sea. But this isn’t fishing, it’s marketing – so you have to target websites that actually want your content.
We have put together a short list of places you should submit your RSS feed. If you are using WordPress for your blog, your feed will end in “feed”. Use our RSS feed URL as an example: https://www.seolawfirm.com/category/law-firm-marketing/feed/.
Google Blog Search
The Google Blog Search engine is just for blogs. As Google tries to organize the world’s content, they are always hungry for more. Submit your blog feed to http://blogsearch.google.com/ping.
This is a must for your law firm’s blog. Set up an account at http://www.blawg.com/CreateUser.aspx and submit (more…)