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Keeping Your Law Firm’s Contact Information Current

Earlier in the year, launched their attorney directory. The information in the directory was pulled together from various public records and compared with databases of recent information to provide a comprehensive list of accurate information.

Of course when compiling a database of a quarter of a million listings, some people will slip through the cracks; this is why you should locate your listing and claim it for free to make sure we are displaying the most accurate contact information for you and your firm. You can do this at the Free Listing Claim page. No payments or billing information is required to claim a listing.

If you do not find a listing for you or your firm, you may create one free of charge.

The directory is still fairly new but already over 10,000 people seeking attorneys visit the directory each month. Providing the most accurate contact information helps improve the quality (more…)

The Size of Your Law Firm’s Website Matters but Quality Must Be Present

Google (NASDAQ: GOOG) does not hold back any secrets when it comes to what they want in their index. Hundreds of blog entries, FAQs, statements in the news, and tutorials all say one thing – content.

Google wants to see content and they respect websites that bring it to their search engine. That is why most searches for information, celebrities, and political figures bring up Wikipedia articles… because there is content. There are also many popular terms that often bring up newspaper articles, because the news websites have massive amounts of content.

But before you go plugging away and writing hundreds of pages worth of keyword rich content, stop for a moment and ask yourself, “Is this content worth linking to?”

It is true, Google wants to see large amounts of content, but if the content is not providing any valuable information, third parties are not going to link to it. Imagine for a (more…)

Five Icons that Can Change Your Law Firm or Just Boost Traffic

This article talks about a small feature on your website that can make a big difference.

Here at Adviatech’s, we love finding new ways to improve the way lawyers market themselves online. While your search engine ranking is important, massive traffic can come from other sources. It is this focus that brings us to one of our additions… first, we want to tell you how we tested it.

In February, launched a new look, a new lawyer directory, a new social network, and the most controversial, a newsroom.

We embraced the journalistic backgrounds of four of our staff members and set them free to produce legal news articles based on current events under the watchful eye of our editor. We even granted license to (in a professional manner) slant the articles based on their perspective even if we as a company disagreed with their ideals and politics. After all, news is about (more…)

A New Way to Get New Cases from the Internet

Many law firms are discovering a new way to attract the interest of potential clients and learning that there is more than one way to market a law firm online.

Among the most popular techniques is a website being ranked on the first page of Google and other search engines when those needing legal services search for an attorney in their region. This is very effective and at the center of our legal marketing strategy.

However, the journey to the goal can yield as great of a return as the actual achieved goal itself. There is no such thing as one absolute item that must be on a site to get it properly optimized; search engine optimization is made up of many services.

Optimizing the content of a website is at the very beginning of the list and must be done correctly for other techniques to be effective. However, onsite optimization is not the (more…)

Making a First Impression Online – Podcast

In this podcast, Sierra Winter talks about the importance of making a good first impression with your clients on your attorney website.

Optimizing the Right Practice Area for Your Law Firm

Here is an interesting twist for search engine optimization on which we have not spent a lot of time in our newsletter and legal marketing blog: optimizing the right practice area. First, what does this mean?

Most lawyers practice multiple areas of law. A family law attorney may also provide bankruptcy representation and occasionally help accident and injury victims. A corporate lawyer may also take high profile personal bankruptcy cases and so on.

When putting together your online law firm marketing strategy, you should think about the types of cases you really want to pursue. Do you want to increase your bankruptcy business or tap into more accident and personal injury cases?

If you want to build up a particular practice area, your website will convert better if you narrow your primary focus on one or two of those practice areas you want to improve.

Of course you can still list your other practice areas (more…)

Why You Should Not Lease Your Law Firm’s Website

Imagine for a moment that you buy a house. Over the years, you pay the mortgage company and finally, you owe nothing. The mortgage company then tells you that you have to buy your house (the house you just paid off) in order to truly own it. You would not let that happen, so why do some lawyers agree to such a practice with their website?

When having a website built for your firm, it is important to own your website. Your law firm’s site is a lot more than just an advertisement. Over time, it is going to be a financial investment as well as a time investment as you work with your marketing company to add content to the site and turn the website into a powerful marketing tool.

Some legal marketing companies design websites that are only leased to your firm and then if you leave, they sell your website (more…)