As an online law firm marketing company, our specialty is lawyer search engine optimization and getting law firm websites to rank higher in Google and other search engines. Therefore, we frequently talk about it and all things that center around “SEO.” In fact, we love “SEO” so much that we even put it in our name (SEOLawFirm.com).
But we know that what keeps our clients renewing year after year is partially their high ranking but primarily conversion. How many new cases and contacts are coming from their website… that is what truly matters.
A great factor in conversion is the design of the website. The key to conversion is simplicity and fewer steps. The goal of the design is to instill confidence in a user then make it as easy as possible to contact the law firm.
Keeping It Simple
The best way to increase conversion is to add a simple contact form on every page of the website. The form should request only the necessary information like name, email and phone number. It should be clearly visible and accessible on the home page and every sub page within the website.
Secondly, you should encourage the reader of your website and blog to contact your firm and link to the contact page. It is helpful to place contact links within the content of your site.
Implementing a couple simple techniques may improve leads and your return on investment with your online marketing dollars.
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