Each week, we talk about the two most important parts of search engine optimization: onsite optimization (design, navigation, etc.) and inbound link building. No doubt, these are the most important items required to get your law firm’s website ranked highly on the first page of Google.
However, there is one element that is often overlooked when evaluating your competition. That element is time.
Recently when doing a competitive analysis for a client, we ran across an interesting find. The website ranked number one on the first page of Google was just awful. While they did have keyphrases present in the right areas, they were using frames, the website looked different in various web browsers, and the navigation was complicated for both users and the search engine bots.
So why were they at the top of page one? When looking at web archives, we noticed that this particular website went live in 1995. With almost (more…)