If your law firm is getting website traffic but converting to fewer cases, one simple fix could be a quick upgrade.
Oftentimes, law firms that have been around a while, have traffic going into their website. If the domain name (www.yourlawfirmname.com) has a few years behind it, that greatly helps the search engine optimization process. Google looks at websites that are more established, have stood the test of time, and offer valuable content. So an aged domain name is a big plus for the search engine marketing side.
While Google likes seeing websites that have been around the web for a significant length of time, that does not necessarily mean they want your design to be old. In fact, if your design is more than a few years old, it’s time for a new one.
The standards for web design have changed significantly over the years. Back in the early nineties, websites frequently used (more…)
When you have traffic on your law firm’s website, you are only halfway to your goal. Google wants to see high quality websites with error free code and professional design. Designs that offer easy navigation for both your end user and the search engine bots are key to getting favorable rankings in the search engines.
Once you have a professional website with inbound links, and your website appears on the first page, then it is time convert traffic to new cases.
Your website must include a call to action. What do you want your visitors to do? Do you want them to read about your achievements, your history and your education? Certainly those are all very important items to have on your website to build a level of confidence in your legal abilities. Ultimately, you want an email or phone call.
The best way to improve your website’s conversion is through a call to (more…)
As many took off this Columbus Day, we continued to work hard to make sure that the attorneys who trust us with their legal marketing continued to climb the search engine ladder.
When Christopher Columbus embarked on his journey, he was searching for the Indies but clearly missed; and thus, landed in North America. When it comes to your law firm’s online marketing, you can’t really afford misdirection as it never ends with discovering something better.
The Internet is still very young (only being commercially accessible to the public since the early 90’s) and still a little risky to explore. This is why it helps to embark on your law firm marketing journey with a map to make sure you are pointing in the right direction.
Here are a few things to consider before marketing your firm online.
1) What are your keywords? – If you optimize for keyphrases that nobody searches for, you will (more…)