Upgrading your law firm’s design could possibly upgrade your website’s performance. Imagine for a moment that you are shopping online for an item. You use the usual methods to find websites that are selling the very item you need or want.
Finally, you stumble across two sites – they both have the same product, but one is more expensive than the other. The more expensive item is offered on a nice website that has a professional design, easy to navigate menu, and even has an intuitive checkout process. The site offers clear images of the product, even multiple angles and comments from other buyers.
You could save ten to fifteen percent if you buy from the second website. This website has random moving objects that are distracting. The bright green text is placed atop a black background making it difficult to read. And while the website assures you that you can purchase online, the “buy now” and “checkout” buttons are not obvious.
More than likely, you will spend the extra money and buy from the cleaner website.
The same rules apply to your law firm. When an individual or company is seeking legal representation, a professional website that offers a clean, easy to navigate user experience and a substantial amount of useful information will lead to greater response.
Your website has to attain what you or a representative of your firm would traditionally do which is achieve a comfort level with your prospective client. Your law firm’s website has become the new marble floors and imported furniture in your lobby. It is the very thing that will either scare your prospective clients away or encourage them to contact you and setup a consultation.
I invite you to monitor your own web surfing habits. Take note of the types of websites you gravitate toward and notice their quality of content, design and simplicity. Then ask yourself and those around you if your law firm’s website gives off the same positive feeling.