A lot of legal marketing companies like to offer enhanced listings in directories. Others prefer to focus on search engine optimization. The question is, which one is better?
Lawyer directories, such as http://directory.seolawfirm.com, Lawyers.com, and others do provide a useful service when it comes to driving traffic to your website. However, if a legal marketing company is ONLY providing a directory link, your ranking is not likely to improve in Google or other search engines.
The process of search engine optimization consists of your onsite presentation and use of keyphrases, and the number of third party websites linking back to your law firm’s website. Just one directory listing will not achieve that as you need multiple links to your website to enhance your ranking.
Does this mean you shouldn’t use directories?
Not at all. What this means is you should use both. Directories are a good traffic source and generally, a directory is a powerful (more…)
A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. For smaller firms, an even bigger concern is whether they can afford search engine optimization at all.
Since last year’s economic downturn, traditional advertising has experienced a steep decline. Radio, television and print advertising are slowing sectors of marketing; however, online marketing is on the rise even with less than favorable economic conditions.
Why are so many law firms turning to online marketing? It is more affordable than traditional marketing; plus, you can track conversion of an online law firm marketing campaign in ways that traditional marketing cannot be monitored.
With a search engine marketing campaign, you can see how many visitors the effort is yielding. Through tracking contact forms, you can also monitor conversion.
How much does search engine optimization cost?
The amount of work (more…)