As a legal marketing company focusing on search engine marketing, we spend a lot of time expressing the importance of content. But content doesn’t really do anything if it isn’t published.
Of course, the first part of using content to grow your law firm is to create it.
As a lawyer, you have valuable knowledge that is in demand for your area of practice. To help your search engine optimization effort, you should write a series of articles pertaining to your area or areas of expertise.
To begin, create a title that reflects your keyphrases and the topic that you will be discussing in your article. For demonstration purposes, we will use a Boston divorce lawyer as an example.
Example Title: Boston Divorce Petitioners May Face Delays
Make sure your title is descriptive. Even though we could not get the full keyphrase of “Boston Divorce Lawyer” into this title, we at least got “Boston (more…)
There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt.
A case of nine phone books were handed over to the receptionist; one for each line, I suppose. She returned to her desk and began folding small postage boxes and preparing the label printer.
As she began stuffing promotional items in the postage boxes, she smiled at the stack of phone books recently delivered. She opened one up. Then one-by-one, she began ripping out the pages.
Each page was crinkled then tossed into the postage box. Every lawyer that advertised on those now crinkled up yellowish pages had just spent thousands of dollars to have their name and contact (more…)
There are two sides to marketing your law firm website with search engine optimization. The first is onsite optimization. These are the changes made so your website’s tags and content clearly reflect your most popular keyphrases.
The second part is link building. This is the process of getting third party websites (not affiliated with your own) to link to your website.
This week, we are going to focus on the first part: onsite search engine optimization.
A very simple modification you can make to your law firm’s website to help its search engine optimization is to include keyphrases in the header tags.
Your website’s header tags are assigned as H1, H2, and H3. You can continue to H6, but the top three are the most important. In November 2008’s Google Search Engine Optimization Starter Guide, Google talks about why headers are so important.
“Since heading tags typically make text contained in them larger than normal text (more…)