Search engine optimization is important, but getting your website ranked on the first page of Google for the right keyphrase(s) is the most important part. So, how many clicks does it take to get a new case through your law firm’s website? The answer is, just one qualified click.
Of course that doesn’t mean each visitor will immediately become a new client, but a strong part of converting web visitors to new cases is appearing on the first page due to the right keyphrases. You can select keyphrases using two different methods.
Casting a Wide Net
If your practice area is considered to be a niche area of the law or you are in a less populated area, you may want to cast your net wide by using general keyphrases and omitting the word “lawyer.” For example, a divorce attorney in Omaha should focus on the term “Omaha divorce.” The term gets 1,391 searches (more…)
Probably one of the most hindering factors in legal marketing is when a law firm gives up before trying. Ideas like “my area of practice is competitive” or “my city/state is too competitive, my firm won’t be in the top 10 on Google” often prevents firms from starting an online legal marketing campaign.
Here is a secret… yes, your law firm can be on the first page of Google when someone searches in your region for your area of practice. This is talking about the natural top ten rankings, not pay-per-click sponsored advertisements.
The process of getting to the first page of Google involves a professional law firm website and building quality links to that website. Even though you may be in a popular city with a popular practice area, not all of your competitors are taking advantage of natural search engine optimization.
Take Advantage of Search Engine Marketing
Seniority plays a roll in online (more…)
In last week’s issue, we talked a little about what Google wants to see in your law firm’s website. Things you can’t see, like your website’s HTML code, can play an important role in the success of your search engine optimization and law firm marketing plan.
However, when a visitor gets to your website, it’s important to know what they want to see and which designs inspire higher conversion.
The Simplicity Challenge
When our law firm web design team reviews the features, design styles and elements wanted by the client, they often have to convince the clients that simplicity simply converts better.
If you have ever driven on the interstate through a heavy tourism part of the country, you are familiar with the red and orange billboards that litter the path. Since everyone is trying to stand out, everyone blends in.
Your website is no different. Your law firm’s website design needs to be clean so (more…)
It is true, the eyes of Google are color blind. They don’t know or care if your colors match, images look professional, or if you throw some yellow, pink and orange icons around. What they do care about is the magic of clean code.
What exactly is clean code? The existence of your law firm’s website involves HTML code. Page titles, tags, headers, dividers, spacing, and style sheets all come together to make your law firm shine online. However, if your website’s code is not clean and professionally formatted, that tells Google your website is of lower quality than your competitors’.
That’s why it is best to work with a professional law firm marketing company that knows what Google and your visitors want to see. Having a professional code, search engine friendly website addresses for your subpages, and detailed attention to the minor elements of your law firm’s website will play a major (more…)
Perhaps the most intimidating factor of marketing your law firm’s website is the belief that you don’t have the time to do it. If you are like most attorneys, this is true; you really do not have the time to market your website.
Some legal marketing companies offer website templates which you log into and build. Then, you have to build links to your website and perhaps manage a blog. Save yourself time and headaches by working with a company that will put your law firm marketing on autopilot.
If you are going to embark on a journey through law firm marketing quotes, then here are some questions to ask your prospective legal marketing company:
1) Website – If the company is going to build your website, always ask for examples. Have them show you fully functional websites that have been custom built. Cookie cutter websites and template designs do not convert traffic to new (more…)