Over the past few weeks, we have been discussing the process of legal marketing through search engine optimization. The process includes optimizing website content, website structures, building links, and often times redesigning your law firm’s website.
Inbound links (websites linking to your website) can make or break a search engine marketing effort. Press releases and articles, which are consistently distributed, help build natural one-way links to your website.
Social networks like Entrepreneur.com of Entrepreneur Magazine and IncBiznet.com of Inc Magazine are now a standard part of the law firm marketing plans offered by SEOLawFirm.com. SEOLawFirm.com’s parent search engine optimization company, Adviatech Corp., is also launching the “Optimized Business Social Network”, Connect.adviatech.com this year.
These social networks allow us to increase visibility of your law firm’s name while building links to your law firm’s website. Having a dedicated social networking team not only proves to be a powerful search engine optimization tool, but also becomes (more…)
Last week we talked about the importance of onsite law firm search engine optimization. As you recall, SEO is the process in which your law firm’s website is optimized with keyphrases, which are included in title tags, meta tags, image tags, and properly displayed in your website content. Now that your website is optimized, it’s time to truly begin legal marketing.
When it comes to marketing your law firm’s website, the goal is always centered around links. The more quality websites linking to your website, the higher quality Google sees your website content as being. So, how do we build link?
Press releases go out across (primarily online) newswires which then syndicate content through places like Google News, Yahoo News, the Law Firm Chronicle, etc. When your law firm’s press releases are syndicated, the link to your website is also syndicated; thus increasing your inbound link population. We recommend at least (more…)
The online legal marketing process consists of two primary goals, search engine optimization that occurs on the law firm’s website and link building that takes place off the law firm website.
Often times, the term search engine optimization is used to explain all aspects of web marketing. Actually, search engine optimization only occurs on the website. The optimization process takes care of the following:
Tags – Your websites title tags, keyword meta tags, description meta tags, and image/alternate text tags should all use your keyphrases with consistency, but without overusing them to the extent they appear as spam. An image tag is a text tag that is associated with a picture. If you have a picture of a car, Google cannot see the car so you tell them what is in the picture by using alternate text. For optimization purposes, we include keyphrases to describe the image content.
Content – Using your keyphrases in (more…)
We often talk about the importance of a website’s design in reference to website conversion. So how does a law firm get a non-effective design? Easy, get a template.
Yes, template or cookie cutter law firm websites are on the rise and this is a serious problem. Unless your firm is located in a proverbial “one horse town” where you are the town’s lone lawyer, you have competition.
Visually setting yourself apart from the competition is probably the easiest way to jump-start a branded law firm. If your law firm’s website is a cookie cutter site that looks like any common attorney’s website, you are telling your visitors that your firm is just that – common.
A custom design is just one piece of the branding puzzle. Your logo, letterhead, and website should all work together to convey your law firm’s professional image.
Just remember, money spent on a cookie cutter design is money burned.