It takes more than just a web site to get a law firm positioned on the internet. It takes some imagination to communicate with a firm’s target market.
Lawyers are flocking to the internet to invest their marketing dollars. And they should. No other medium gives them access to a large pool of people who already know they need a lawyer, its just a matter of finding one.
In order for a law firm marketing strategy to work on the web, an attorney needs to stand out and project themselves as a professional leader in their area of law. A leader with experience and in today’s market, a leader with a brand.
Often, lawyers make the mistake of going to a large company with a name they recognize when getting website design and marketing quotes. The unfortunate reality when working with such companies is that the attorney will not get the personal attention to (more…)
The most important part of your law firm’s search engine optimization process is the selection of keyphrases. While many companies that claim to specialize in online marketing for law firms may talk about long lists of page one ranking clients, the terms they are ranking high for may not be getting any traffic.
If your firm specializes in corporate litigation in Phoenix Arizona, the first term that may go onto your list of potential keyphrases is “Phoenix Corporate Litigation Lawyer”. However, did you know that such a term gets zero searches on Google? Of course, with Google Metrics (the tool used to see how many people search a term on Google each month) a term that gets zero charted searches each month may get 15 or less.
When working with a law firm marketing company, it is important to make sure they know how to optimize competitive terms, not just “eye candy” terms (more…)
A web site should instill confidence and help law firms stand out. So why do so many attorneys insist on using pillars and gavels?
Whether the last straw was dropped in a marriage, a DUI received on a Friday night, or a company board meeting ending with a vote to restructure in bankruptcy, people are turning to Google before turning through Yellow Pages.
A handful of companies exist that claim to have lawyer’s best interests in mind. They offer services like web design, law firm search engine optimization, and so on but do they really understand branding?
I must admit, the law firm marketing department of my company is my favorite to work with. Primarily because it is unspoiled land. I can count on one hand how many attorneys we work with who were branded with a logo, slogan, or any sort of branding prior to working with us. Most law firms come (more…)