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What Google Wants from Your Law Firm's Web Site

Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine optimization requires an inside look at what Google really wants.

Search Traffic
Google wants more people to use their search engine than any other search engine available. Currently, they get about 70% of search traffic. That means, they have 30% of online users to win over to their cause. All of their webmaster regulations are geared towards making their search engine have the most relevant and highest quality web sites indexed and ranked.

Quality
That brings us to quality. Google wants quality sites with quality content ranked in their search engine. If someone is searching in a search engine and (more…)

Legal Marketing and Calming Fears

The powerful quality of internet marketing is that it allows your firm to be found by an audience that is seeking legal advice. However, once the visitor is on your web site, your job is just beginning.

Many people begin searching the web to find free legal advice. Often times, they know what they are going to do, they just need to be reassured and have their fears calmed. The family whose credit card payments are getting out of control may start by learning more about the bankruptcy process. A small business owner who has been cheated by a large client may be considering filing a lawsuit. Or an individual who is in pain with rising medical expenses from an incident due to store negligence may be seeking repayment.

The key to turning these visitors into new cases is selling them on their own decision. In most states, you can not have a (more…)