An Adviatech™ company. Celebrating 10 years!

Elect a New Image and Brand for Your Law Firm

While many of us are anxiously waiting for next weeks election to see who will take office in January of 2009, we would like to remind you that this is the best time of year to elect a new brand for your law firm.

Your law firm web design is going to be the first impression given to 100% of the clients you get from the internet. That is the going to be the impression that makes them contact your firm or move on to the next.

The three main attributes of a successful web site can be briefly described as these…

Findability
Ok, its not really a word but it bests describes a web sites ability to be found on the web. This increased “findability” is achieved with proven search engine optimization methods.

Professional Image
Once your law firm is found, it is important that you look your best. A professional web site is one that (more…)

Law Firm Web Design Psychology

The Psychology Behind Marketing a Law Firm – Part II

Your law firm web design could very well be what’s keeping potential clients from contacting you. Think about that for a moment. Your web site is the first impression someone from the internet is going to have.

Disappoint a visitor with an unprofessional web site and you have chased away a new client. A solid design also means you need to communicate with your target audience. Communicating the right image is vital for your legal marketing strategy.

Last week we talked about communicating a professional, compassionate, design for personal injury lawyers, divorce lawyers, and a tougher image for bankruptcy lawyers. This week, we will talk about design communication for immigration law, criminal defense, and employment law.

Immigration Lawyers
Whereas many areas of the law should project a compassionate image, immigration lawyers can be less fluffy and more inspiring. A design that instills hope will best communicate (more…)

The Psychology Behind Marketing a Law Firm

It takes more than just a web site to get a law firm positioned on the internet. It takes some imagination to communicate with a firm’s target market.

Lawyers are flocking to the internet to invest their marketing dollars. And they should. No other medium gives them access to a large pool of people who already know they need a lawyer, its just a matter of finding one.

In order for a law firm marketing strategy to work on the web, an attorney needs to stand out and project themselves as a professional leader in their area of law. A leader with experience and in today’s market, a leader with a brand.

Often, lawyers make the mistake of going to a large company with a name they recognize when getting website design and marketing quotes. The unfortunate reality when working with such companies is that the attorney will not get the personal attention to (more…)

Ranking High with Popular Legal Terms

The most important part of your law firm’s search engine optimization process is the selection of keyphrases. While many companies that claim to specialize in online marketing for law firms may talk about long lists of page one ranking clients, the terms they are ranking high for may not be getting any traffic.

If your firm specializes in corporate litigation in Phoenix Arizona, the first term that may go onto your list of potential keyphrases is “Phoenix Corporate Litigation Lawyer”. However, did you know that such a term gets zero searches on Google? Of course, with Google Metrics (the tool used to see how many people search a term on Google each month) a term that gets zero charted searches each month may get 15 or less.

When working with a law firm marketing company, it is important to make sure they know how to optimize competitive terms, not just “eye candy” terms (more…)