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Law Firm Marketing Involves Branding Offline and On

A web site should instill confidence and help law firms stand out. So why do so many attorneys insist on using pillars and gavels?

Whether the last straw was dropped in a marriage, a DUI received on a Friday night, or a company board meeting ending with a vote to restructure in bankruptcy, people are turning to Google before turning through Yellow Pages.

A handful of companies exist that claim to have lawyer’s best interests in mind. They offer services like web design, law firm search engine optimization, and so on but do they really understand branding?

I must admit, the law firm marketing department of my company is my favorite to work with. Primarily because it is unspoiled land. I can count on one hand how many attorneys we work with who were branded with a logo, slogan, or any sort of branding prior to working with us. Most law firms come (more…)