To get the most out of your legal marketing strategy for the upcoming year, you may need a new look. Not just a new web site but a new brand all together. Attorneys and law firms that utilize a branding effort will convert better across all advertising medias because a strong brand gives their target client base an image to remember.
When businesses and individuals are looking for representation, they are bombarded with web sites and logos of other law firms that use the scales of justice and gavels. To really stand out, your law firm and law firm web design needs a unique brand.
Branding a firm will increase the success of your law firm marketing strategy whether its search engine optimization and online marketing, billboard advertising or print media. People remember imagery more clearly than words.
So this New Year, lay the foundation for a successful 2009 legal marketing plan online and (more…)
Your law firm’s web site might have a great design but if it is not optimized for the right keyphrases, your traffic will be either non existent or not relevant to your firm.
The biggest mistake many web developers make is simply thinking too broad. For example, when building a web site for a divorce lawyer in Minnesota, they might include keywords like “divorce” and “lawyer”. Individually, that’s telling Google your keyphrases are for “divorce” and “lawyer” when actually, you are relevant to a “divorce lawyer”. Plus, you will need to throw in your region.
That is why we focus on keyphrases rather than keywords. Optimizing for a general keyword is not going to yield results because your web site will not be ranked on the first page for “divorce” or “lawyer”.
Work with a legal marketing and law firm marketing company that understands keyphrase selection and make sure that the law firm web (more…)
Lawyers and law firms are moving their marketing dollars from Yellow Pages to the natural white search engine results.
In years passed, the process of legal marketing started and often stopped with a yellow page ad. Need law firm marketing? Simply make the biggest, best, most attractive and catchy full page advertisement in your local Yellow Pages and wait for the phone to ring.
The internet is changing things and becoming the more popular media for law firm marketing but Yellow Pages across the country seem to be holding strong on their pricing… sometimes, beyond its value. Which is why many lawyers are migrating to the internet with their marketing dollars in hand looking for better conversion.
Some areas of law that deal with clientele that have lower levels of education (such as disability, social security, etc) may see some results from the traditional phone book advertising. However, most areas of law will convert (more…)
Several law firm directories exist online and many customers ask if the directories are worth it– simply put, yes. Search engines use directories to find quality web sites. If your web site is linking to a law firm directory, it is a highly relevant link and generally from a high page ranking web site.
The cost of law firm directories varies from the higher end, such as Lawyers.com, to the affordable value added service, LawyersGuide.com, which also allows you to hyperlink your keyphrase. For example, if you are a “Boston Personal Injury Lawyer” you can link that phrase to your web site, which further assists your search engine optimization effort.
The best place to start is with a value added directory like LawyersGuide and if it is successful, then invest in more expensive ones as well.
Visit Directory.seolawfirm.com to learn more about law firm directories.
Omitting Search Engine Optimization from your Legal Marketing Can Cost Your Law Firm
Many law firms are still not utilizing the Internet in their law firm marketing to get more leads from their web site. This is often due to not fully understanding the process of optimization, or the value associated with it.
Currently, you have–depending on your area of practice and region– nearly 1,000 searches on Google that are relevant to your law firm each month, and possibly more. Based on click through rates and elimination formulas, you are realistically missing out on 200-300 people in need of representation. How much is a case worth to you?
If you’re law firm web site is more than a few years old, your search engine optimization campaign will be more effective with a new look. New design styles, web site programming, and page formats provide a pleasant experience (more…)
It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many law firms start thinking about next year’s legal marketing strategies.
If your law firm is planning to harness the power of the Internet for 2009, some early planning may be needed.
Search engine optimization is a progressive process that starts with content optimization (sometimes a new law firm web design) and is followed by getting websites, blogs, and news outlets to link to your law firm’s website. Therefore, it takes a few months for all of these elements to take effect in Google’s search results.
Optimizing content is the process in which we include your keyphrases in your website’s content. For example, instead of “We have been practicing law in Boston for 15 years,” we would optimize that phrase as “Boston personal injury lawyers, Smith and White, have (more…)
Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine optimization requires an inside look at what Google really wants.
Google wants more people to use their search engine than any other search engine available. Currently, they get about 70% of search traffic. That means, they have 30% of online users to win over to their cause. All of their webmaster regulations are geared towards making their search engine have the most relevant and highest quality web sites indexed and ranked.
That brings us to quality. Google wants quality sites with quality content ranked in their search engine. If someone is searching in a search engine and (more…)
The powerful quality of internet marketing is that it allows your firm to be found by an audience that is seeking legal advice. However, once the visitor is on your web site, your job is just beginning.
Many people begin searching the web to find free legal advice. Often times, they know what they are going to do, they just need to be reassured and have their fears calmed. The family whose credit card payments are getting out of control may start by learning more about the bankruptcy process. A small business owner who has been cheated by a large client may be considering filing a lawsuit. Or an individual who is in pain with rising medical expenses from an incident due to store negligence may be seeking repayment.
The key to turning these visitors into new cases is selling them on their own decision. In most states, you can not have a (more…)
While many of us are anxiously waiting for next weeks election to see who will take office in January of 2009, we would like to remind you that this is the best time of year to elect a new brand for your law firm.
Your law firm web design is going to be the first impression given to 100% of the clients you get from the internet. That is the going to be the impression that makes them contact your firm or move on to the next.
The three main attributes of a successful web site can be briefly described as these…
Ok, its not really a word but it bests describes a web sites ability to be found on the web. This increased “findability” is achieved with proven search engine optimization methods.
Once your law firm is found, it is important that you look your best. A professional web site is one that (more…)
The Psychology Behind Marketing a Law Firm – Part II
Your law firm web design could very well be what’s keeping potential clients from contacting you. Think about that for a moment. Your web site is the first impression someone from the internet is going to have.
Disappoint a visitor with an unprofessional web site and you have chased away a new client. A solid design also means you need to communicate with your target audience. Communicating the right image is vital for your legal marketing strategy.
Last week we talked about communicating a professional, compassionate, design for personal injury lawyers, divorce lawyers, and a tougher image for bankruptcy lawyers. This week, we will talk about design communication for immigration law, criminal defense, and employment law.
Whereas many areas of the law should project a compassionate image, immigration lawyers can be less fluffy and more inspiring. A design that instills hope will best communicate (more…)