Your law firm’s brand is comprised of several elements – your law firm’s name, your firm’s logo, and possibly your slogan. When designing your website, your designer should take into consideration the style, color schemes, and feeling that your brand instills. However, the market downturn and slow recovery are tightening the budgets of many law [...]

This episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.

Imagine for a moment that you buy a house. Over the years, you pay the mortgage company and finally, you owe nothing. The mortgage company then tells you that you have to buy your house (the house you just paid off) in order to truly own it. You would not let that happen, so why [...]

A common misconception is that Google wants to see a website always changing. For a website like CNN, your newspaper, or an active blog, that’s alright because they don’t focus on any one set of keyphrases. Their traffic comes from the keyphrases in their articles. However, your law firm website is different. As a crucial [...]

To get the most out of your legal marketing strategy for the upcoming year, you may need a new look. Not just a new web site but a new brand all together. Attorneys and law firms that utilize a branding effort will convert better across all advertising medias because a strong brand gives their target [...]