Since Google merged the Google Places (formerly Google Local) listings with the natural search engine listings last October, lawyers have been heavily focused on improving their local placement. In order to achieve a page one ranking for a popular regional term, your law firm must have a substantial ranking in Google Places and a well-optimized [...]
Large legal marketing firms lack agility in a changing industry. You need an online marketing firm that can change or add to their SEO strategy within a couple weeks when something changes in Google’s algorithm. Google+
Every week (with the exception of a few federal holidays) we talk about various ways that lawyers can help their law firms grow using online marketing techniques. This week, we are going to talk about the way you think about law firm marketing. Lawyers all across the country keep our phone lines active every day. [...]
Shrinking your law firm marketing budget may be the best way to increase your client base. This episode will give an example of how one lawyer expanded his office and saved $40,000 a year. Google+
An aggressive online law firm marketing plan can pull your website to the first page of Google, drive traffic to your website, get social networks to notice you, and put your law firm’s name in the news. However, with time on your side, results come quicker. First, we must point out that time will not [...]
The internet offers a variety of law firm marketing opportunities but they are not created equal. Some mediums offer instant results but require an ongoing variable expense that stops yielding results when you stop paying. Others require some patience with a long-term result. If you want to avoid pay per click charges, then you need [...]
As cliché as it may be, if an organization is not growing, it is dying. Most law firms rely on several forms of media for getting new cases. Those generally are referrals, print, mainstream media (TV/radio), and the Internet. Hands down, any law firm marketing consultant will stress the value of referrals. They are most [...]
Practicing law is demanding. You have people depending on you, people who are in serious situations. Businesses who have millions of dollars on the line or children not knowing which home they will primarily reside in are all depending on you. All of these pressures certainly add up. In the back of your mind, you [...]
Having a great looking website to attract new cases for your law firm is important. A clean, professional design that encourages calls and e-mails will serve your practice much greater than a thrown together templated freebie. But what about the new media? The new form of communication? Though not so new, it is poised to [...]
How you describe your area of practice can determine the success of your law firm marketing efforts. Remember, you are marketing to a clientele that may not be familiar with legal terminology, nor are they likely interested in learning. It’s a common mistake made by firms that predominately market to non-legal clients. Using technical language [...]
