Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine [...]

The powerful quality of internet marketing is that it allows your firm to be found by an audience that is seeking legal advice. However, once the visitor is on your web site, your job is just beginning. Many people begin searching the web to find free legal advice. Often times, they know what they are [...]

While many of us are anxiously waiting for next weeks election to see who will take office in January of 2009, we would like to remind you that this is the best time of year to elect a new brand for your law firm. Your law firm web design is going to be the first [...]

The Psychology Behind Marketing a Law Firm – Part II Your law firm web design could very well be what’s keeping potential clients from contacting you. Think about that for a moment. Your web site is the first impression someone from the internet is going to have. Disappoint a visitor with an unprofessional web site [...]

The most important part of your law firm’s search engine optimization process is the selection of keyphrases. While many companies that claim to specialize in online marketing for law firms may talk about long lists of page one ranking clients, the terms they are ranking high for may not be getting any traffic. If your [...]

Most businesses include a branding strategy in their start up phase. A logo, slogan, positioning statement, and image that will follow their company name from marketing literature to the internet. Lawyers, however, tend to overlook the importance of branding. Simply put, branding is about subconscious recognition. When somebody sees a symbol, they don’t have to [...]