Posts Tagged ‘legal marketing’
Who Watches the Watchers Monitoring - Your Law Firm Marketing Efforts
Monday, August 30th, 2010
To make sure your law firm’s search engine marketing is progressing, you need a team of people who will monitor your progress, check rankings, check traffic, and proactively work to get new cases to your firm.
But if nobody pays attention to the people who are supposed to be paying attention, how can you be sure [...]
Posted in Law Firm Marketing | Tags: attorney marketing, attorney websites, Law Firm Marketing, lawyer marketing, lawyer search engine optimization, lawyer websites, legal marketing | No Comments »
Lower Your Legal Marketing Expenses by Increasing Online Marketing – Podcast
Thursday, August 26th, 2010
Filling in for Sierra Winter, Jason Bland talks about ways to improve legal marketing in a slow economic period by using online marketing instead of traditional lawyer marketing.
Podcast: Play in new window
Posted in Law Firm Marketing Podcast | Tags: attorney marketing, Law Firm Marketing, lawyer marketing, lawyer website, legal marketing | No Comments »
The Science Behind a Higher Search Engine Ranking for Your Law Firm Website
Monday, August 16th, 2010
Among the search engine optimization community that focuses on law firm marketing, there seems to be a trend leaning toward confusing language and over usage of acronyms that search engine marketing professionals use every day but lawyers do not.
While they may believe they are impressing their hopeful clients, in a way, they are defrauding them [...]
Posted in Law Firm Marketing, Law Firm Web Design | Tags: attorney marketing, attorney websites, Law Firm Marketing, lawyer marketing, lawyer website, lawyer websites, legal marketing | No Comments »
Is Your Law Firm Using the Microphone?
Monday, August 9th, 2010
As a law firm, you have to focus on winning the cases at hand, helping your current client base with a variety of issues while also ensuring that future cases will walk in to your office.
People and businesses that need legal representation are everywhere. They are at coffee shops using their Blackberry’s, Droids, and iPhones. [...]
Posted in Law Firm Marketing | Tags: attorney marketing, attorney websites, Law Firm Marketing, lawyer marketing, lawyer website, lawyer websites, legal marketing | No Comments »
Displaying Blog Entries on Your Law Firms LinkedIn Profile
Wednesday, August 4th, 2010
Many law firms on LinkedIn do not realize that their legal blogs can be syndicated to their LinkedIn profile. In order for this to work, your law firm’s blog has to be based on WordPress or your blog will need to be hosted at WordPress.com.
Simply log in to your LinkedIn profile and select the “LinkedIn [...]
Posted in Law Firm Marketing | Tags: attorney blog, law firm blogs, Law Firm Marketing, lawyer blog, legal blogs, legal marketing, linked in, linkedin, RSS | No Comments »
Quite Possibly The Most Affordable Lawyer Website Ever
Monday, July 26th, 2010
Your law firm’s brand is comprised of several elements – your law firm’s name, your firm’s logo, and possibly your slogan.
When designing your website, your designer should take into consideration the style, color schemes, and feeling that your brand instills. However, the market downturn and slow recovery are tightening the budgets of many law firms [...]
Posted in Attorney Website Design, Law Firm Marketing, Law Firm Web Design | Tags: attorney website, attorney websites, Law Firm Marketing, lawyer website, lawyer websites, legal marketing, legal website, legal websites | No Comments »
Why News Releases Are Important to Your Law Firm
Friday, July 23rd, 2010
The days of drafting stale press releases and sending them off to the local and national press are long over. The majority of the time, these releases were ignored unless your company was already large and recognizable.
Today, more people are replacing their newspaper with online news sources and this means your law firm can more [...]
Posted in Law Firm Marketing | Tags: Law Firm Marketing, law firm news, law firm news releases, law firm press releases, lawyer marketing, lawyer news releases, lawyer seo, legal marketing, legal news, legal seo | No Comments »
Your Law Firm's Blog and Politics
Monday, July 19th, 2010
When starting my first business nearly 12 years ago, I remember getting some solid advice from older members of the business community. The one that always seemed to stand out was “never mix business with religion and politics.”
That is generally sound advice but as a lawyer, you are in a unique predicament. Through all the [...]
Posted in Law Firm Marketing | Tags: attorney blogging, attorney marketing, law firm blogging, Law Firm Marketing, lawyer blogging, lawyer marketing, legal blogging, legal marketing | No Comments »
The Importance of Design in Law Firm SEO – Podcast
Wednesday, July 14th, 2010
This episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.
Podcast: Play in new window
Posted in Law Firm Marketing Podcast | Tags: attorney web design, Attorney Website Design, attorney websites, lawyer web design, lawyer website design, lawyer websites, legal marketing, legal web design, legal websites | No Comments »
The Big Lawyer in the Social Networking Cocktail Party
Monday, July 12th, 2010
In David Meerman Scott’s book, “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly” he compares the internet to a city. He notes that “Seeing the Web as a city also helps make sense of other aspects of online life. [...]
Posted in Law Firm Marketing | Tags: blog marketing, content, content is currency, content is king, facebook, Law Firm Marketing, law firm search engine optimization, legal branding, legal marketing, legal media, legal news, social networking, twitter | No Comments »