Posts Tagged ‘legal marketing’

To make sure your law firm’s search engine marketing is progressing, you need a team of people who will monitor your progress, check rankings, check traffic, and proactively work to get new cases to your firm.
But if nobody pays attention to the people who are supposed to be paying attention, how can you be sure [...]

Filling in for Sierra Winter, Jason Bland talks about ways to improve legal marketing in a slow economic period by using online marketing instead of traditional lawyer marketing.

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Among the search engine optimization community that focuses on law firm marketing, there seems to be a trend leaning toward confusing language and over usage of acronyms that search engine marketing professionals use every day but lawyers do not.
While they may believe they are impressing their hopeful clients, in a way, they are defrauding them [...]

As a law firm, you have to focus on winning the cases at hand, helping your current client base with a variety of issues while also ensuring that future cases will walk in to your office.
People and businesses that need legal representation are everywhere. They are at coffee shops using their Blackberry’s, Droids, and iPhones. [...]

Many law firms on LinkedIn do not realize that their legal blogs can be syndicated to their LinkedIn profile. In order for this to work, your law firm’s blog has to be based on WordPress or your blog will need to be hosted at WordPress.com.
Simply log in to your LinkedIn profile and select the “LinkedIn [...]

Your law firm’s brand is comprised of several elements – your law firm’s name, your firm’s logo, and possibly your slogan.
When designing your website, your designer should take into consideration the style, color schemes, and feeling that your brand instills. However, the market downturn and slow recovery are tightening the budgets of many law firms [...]

The days of drafting stale press releases and sending them off to the local and national press are long over. The majority of the time, these releases were ignored unless your company was already large and recognizable.
Today, more people are replacing their newspaper with online news sources and this means your law firm can more [...]

When starting my first business nearly 12 years ago, I remember getting some solid advice from older members of the business community. The one that always seemed to stand out was “never mix business with religion and politics.”
That is generally sound advice but as a lawyer, you are in a unique predicament. Through all the [...]

This episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.

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In David Meerman Scott’s book, “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly” he compares the internet to a city. He notes that “Seeing the Web as a city also helps make sense of other aspects of online life. [...]